Digital Signage Revolutionizes City Hall Experience in Wakkanai

Display Light Co., a prominent business based in Nagoya, Aichi Prefecture, has recently transformed the visitor experience at Wakkanai City Hall with the installation and supportive operation of digital signage. Officially commencing on October 14, this innovative technology is geared towards improving public information dissemination and enhancing convenience for both citizens and visitors.

With a mission to provide useful digital solutions, Display Light Co. has been offering advertising-enabled information maps and various digital platforms in locations such as train stations and government buildings. In recent years, the company has broadened its scope to include the installation of tourist-focused digital signage—particularly illustrated maps—throughout popular travel locations and roadside stations across Japan. This strategy illustrates the company’s commitment to diversifying its offerings, directly addressing the needs of local municipalities.

Recognizing the importance of modernized facilities, Display Light Co. has been pushing for the integration of comprehensive digital signage systems aimed at newly constructed or renovated city halls. This initiative is part of a broader plan to improve public services. At the new Wakkanai City Hall, the digital signage plays a crucial role in delivering key administrative information and facilitating wayfinding by working in conjunction with the numbering guidance system. This integration is designed to enhance the overall visitor flow and improve the quality of public services by simplifying the process for citizens and guests alike.

Wakkanai City, with a population of approximately 29,618 as of November 1, 2025, stands to benefit significantly from this advancement, as the demand for increased convenience in governmental access continues to rise. The new city hall features disaster response capabilities, barrier-free accessibility, and environmental considerations, all while maintaining its design philosophy of being “open to citizens.” The layout includes comprehensive guidance capabilities and waiting areas to ensure a welcoming atmosphere for everyone utilizing the building.

Digital signage has been strategically placed at key points within the city hall, including near entrances, in the first-floor lobby, around the information counter, on the second and third-floor elevator landings, and on the fourth-floor lounge. This careful placement ensures that visitors can easily access necessary information as they navigate the space.

The primary goal of the digital signage is to effectively communicate essential guidance and administrative announcements in a clear manner. This initiative contributes to the swift and easy retrieval of information for visitors, thereby streamlining counter services and enhancing both the convenience and satisfaction of those who come to the hall. Furthermore, through collaboration with Display Light Co.’s advertising and numbering guidance systems, local businesses and tourism information can also be effectively disseminated, creating a vibrant flow of information both inside and outside the hall.

The digital signage system operates on Display Light Co.’s advanced distribution platform, known as "Navitage." This web-based platform integrates various functionalities, including content organization and distribution, continuous monitoring of hardware, and compatibility with the L-Alert disaster information sharing system. This ensures a secured and efficient operation of the signage system within the city hall.

As the future unfolds, Display Light Co. remains devoted to strengthening community ties and enhancing the quality of public administrative services through the power of digital signage technology. Through these efforts, they aspire to contribute meaningfully to local urban development and redefine the future of governmental information dissemination.