#Japan #Tokyo #Tokyu Livable #Support Navi #digital service

Tokyu Livable Launches Digital Service to Enhance Real Estate Transactions

Tokyu Livable Inc., based in Shibuya, Tokyo, has officially introduced a new digital service named 'Livable Support Navi'. This innovative platform aims to facilitate real estate transactions for individual customers by allowing comprehensive support from the signing of contracts to the completion of property transactions, all through digital interfaces, including computers and smartphones. It is a milestone development achieved through collaboration with teamLab, a digital art and technology group headquartered in Chiyoda, Tokyo.

Starting from July 10, 2025, this service will be rolled out across all 226 locations of Tokyu Livable’s real estate brokerage network, making the process of buying and selling properties much smoother for customers nationwide.

Background and Objective of the Service

The introduction of Livable Support Navi is a continuation of Tokyu Livable's commitment to enhancing customer service via digital solutions. Beginning in March 2022, the company initiated a base service where customers wishing to sell their properties could access various essential data, including evaluation reports and real-time updates on surrounding market information through a digital platform known as the Sell Support Page. As of March 2025, over 332,000 pages have been issued, indicating a strong response from users who appreciated this streamlined access.

The Livable Support Navi builds upon this foundation by broadening its functionalities to cover the entire process of real estate transactions, including both contract signing and post-settlement handover steps. Following a trial program launched in February 2024 at select stores, feedback was received and reviewed rigorously to address any issues prior to the full-scale launch. Customers reported significant benefits, with testimonials mentioning how the service offered clarity on essential preparatory tasks prior to transactions and provided peace of mind with 24/7 access to necessary documents.

Enhancing Customer Experience

With Livable Support Navi, customers can enjoy the flexibility to prepare for their property transactions at their convenience — be it at home, at work, or on the go. The service empowers them to manage all necessary documentation digitally without the constraints of time or location. Furthermore, the platform will enable ongoing after-sales support, ensuring customers have continual access to services and assistance even after their properties have been handed over.

Tokyu Livable is currently preparing additional communications regarding the service on their official website, demonstrating their commitment to customer support.

Future Developments

Looking ahead, Tokyu Livable intends to push further into digital transformation, focusing not only on enhancing customer convenience but also on improving overall operational efficiency across the organization. An emphasis on Customer Relationship Management (CRM) strategies will ensure that sales representatives can provide personalized support tailored to each customer’s needs, driving toward the company's mission of achieving the highest customer satisfaction in real estate transactions.

Company Overview

• - Company Name: Tokyu Livable Inc.
• - Location: 1-9-5 Dogenzaka, Shibuya, Tokyo
• - CEO: Shunichi Kobayashi
• - Capital: 1.3963 billion yen
• - Business Activities: Real estate brokerage, sales, and brokerage contracting
• - Founded: March 10, 1972

• - Company Name: teamLab
• - Location: 2-12 Kanda Ogawamachi, Chiyoda, Tokyo
• - CEO: Toshiyuki Inoko
• - Capital: 10 million yen
• - Business Activities: Solutions utilizing modern technology, large-scale system development, and digital content creation
• - Founded: December 2000

This initiative represents a significant step forward in the real estate industry, highlighting how digital tools can substantially improve customer experiences in property transactions.