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Hotto Motto Summer Delights: New Unagi Rice Bowls

As the summer season approaches, Hotto Motto, known for its take-out meals, is ready to delight customers with a variety of new unagi rice bowls. Set to launch on June 24, 2025, this year’s lineup will include the classic unagi rice bowl alongside innovative offerings like the beef suki unagi and shrimp tempura variants. To add to the excitement, Hotto Motto is also hosting a campaign that allows customers to purchase these delicious meals at a discounted price on specific days.

Unagi Rice Bowl Lineup

The signature unagi rice bowl features three pieces of eel grilled to perfection. The preparation entails first white-grilling the eel, followed by numerous glaze applications of a special sauce, accentuating the savory aroma and flavors. Served with a soy-based, sweet and savory sauce, the unagi pairs harmoniously with rice, making for a delectable summer meal.

Beef Sukiyaki Unagi Rice Bowl

Alongside the classic version, this year’s menu introduces the Beef Sukiyaki Unagi Rice Bowl, priced at 940 yen. It combines tender beef cooked in a sweet soy sauce with the fragrant eel, and is beautifully accompanied by fluffy daikon egg rolls. This balance of flavors promises to be a crowd-pleaser this summer.

Premium Shrimp Tempura Unagi Rice Bowl

Next is the Premium Shrimp Tempura Unagi Rice Bowl, which includes four pieces of eel accompanied by two large shrimp tempura, offered for 1,540 yen. This luxurious plate is ideal for those looking to indulge in a combination of flavors and textures, creating a seafood experience worth savoring.

Additionally, for those who wish to enjoy the original experience, there is a special option of a Single Eel Rice Bowl available exclusively through a reservation site for 2,590 yen.

Campaign Details

The long-awaited Day of the Eel, known as Doyo Ushi no Hi, falls on July 19 and 31 this year. During this time, from July 18-21 and July 30-August 2, customers can enjoy a 150 yen discount on any unagi rice bowl, including the classic, beef suki, and premium shrimp tempura variants. This offer is available for both pre-orders and same-day purchase, making it more convenient than ever for customers to celebrate the summer culinary tradition.

Important Dates

• - First Period: July 18 (Friday) – July 21 (Monday)
• - Second Period: July 30 (Wednesday) – August 2 (Saturday)

(Note: The Single Eel Rice Bowl does not qualify for the discount.)

Convenience of Online Orders

Furthermore, Hotto Motto has made ordering even more convenient with its online service, allowing customers to place orders up to six days in advance. Whether you're looking for a quick meal or party platter, online orders can be customized to fit any occasion. Exclusive app coupons also enhance the online shopping experience, providing more value for money.

For those ready to indulge in these summer specials, head to: Hotto Motto Net Order

All prices are inclusive of tax and may vary at certain locations. It’s time to look forward to summertime gatherings with Hotto Motto’s delicious creations!