Yoshida Sushi: A Cozy Sushi Haven in Kabukicho, Shinjuku

Yoshida Sushi: A Little Gem in Kabukicho, Shinjuku

In 2025, a small yet authentic sushi restaurant named Yoshida Sushi quietly opened its doors in the heart of Kabukicho, Shinjuku. This quaint establishment features just six counter seats, designed to foster a direct and personal connection between the chef and customers.

The journey of Yoshida Sushi began when the owner, inspired by the reality YouTube series Nontitle, decided to dive into the culinary world of sushi. Since then, they have served sushi to over 500 customers through various events, including sushi experiences, shared restaurants, and catering. This hands-on experience allowed the chef to truly understand the value of ‘sushi that faces the customer.’

In a remarkable display of community support, the restaurant launched a crowdfunding campaign, achieving its goals in just seven days and ultimately reaching 177% of its target. This overwhelming backing provided the impetus to open a dream establishment that serves as a testament to all the supporters who made it possible.

Unique Features of Yoshida Sushi

Yoshida Sushi takes pride in its signature red vinegar rice, which lends a rich flavor to the sushi. The fish is personally selected by the chef from the Toyosu market, and it also includes fresh catches from fishermen in Kagoshima and Nagasaki. The restaurant's philosophy is to offer exceptional ingredients in an accessible way, creating a balance between quality and affordability.

- Red vinegar rice combined with expertly selected fish for authentic Edomae sushi.
- Rare delicacies like aged amberjack, prepared with precision using the Tsutomu method.
- A serene space with only six counter seats, allowing customers to enjoy their sushi in peace.
- Welcoming first-time sushi eaters and solo diners alike, with English support available for international visitors.

From the Chef: Yoshida

The chef, Yoshida, genuinely believes in the transformative power of sushi in people's lives. He emphasizes that it’s not merely about years of training and experience but rather about how sincerely one can engage with customers. Each piece of sushi is crafted with intention and affection.

Having served sushi to over 500 customers, Yoshida has been touched by countless “thank yous” and smiles. Now, he aims to evoke that same emotion in his restaurant, hoping that Yoshida Sushi will become a place that creates unforgettable memories for all who visit.

Restaurant Information

- Name: Yoshida Sushi
- Address: 1F P, Shinjuku Kowa Building, 2-24-3 Kabukicho, Shinjuku-ku, Tokyo 160-0021
- Hours: 6:00 PM - 4:00 AM
- Closed: Irregular days
- Seats: 6 counter seats
- Omakase Course Price: ¥4,980 - ¥13,980
- Reservation Page: Yoshida Sushi Reservations
- Instagram: Yoshida Sushi Instagram
- Crowdfunding: Yoshida Sushi Crowdfunding