Hanshow and Partners Launch Innovative Smart Cart to Enhance Retail Shopping Experience

Revolutionizing Retail with Smart Cart

In a significant stride towards modernizing the retail landscape, Hanshow, a global leader in digital commerce solutions, has unveiled a groundbreaking Smart Cart in collaboration with shopreme and Lucky cart. This innovative solution is designed to enhance the shopping experience while simultaneously supporting retailers' growth strategies. The Smart Cart integrates AI-driven shopping assistance, precise in-store navigation, self-checkout capabilities, advanced loss prevention mechanisms, and integrated retail media, creating a seamless and personalized shopping journey.

A New Era for In-Store Shopping

According to Philippe Brochard, President of Hanshow's Advisory Committee, the retail sector is entering a new era where shopper engagement, in-store operations, and retail media are increasingly interconnected. The Smart Cart serves as a smart touchpoint for customers, guiding them from product discovery to self-checkout. This integration not only simplifies the shopping process but also connects the purchasing journey to the store's digital infrastructure, thereby enhancing interactions among shoppers, retailers, and brands.

The Smart Cart allows for a more streamlined experience by facilitating product searches, synchronized shopping lists, personalized recommendations, and location-based promotions, enabling shoppers to find the products they need swiftly. Features like self-scanning, various payment options, and digital receipts further smooth out the customer journey from product selection to payment.

Benefits for Retailers

For retailers, the Smart Cart combines essential customer service functions, security, transaction capabilities, and operational efficiency. Advanced loss prevention mechanisms that utilize AI-based camera technology work in tandem with software solutions to secure self-checkout processes. This approach reduces the reliance on random inspections while sustaining a fluid shopping experience.

Retailers can leverage insights from shopper pathways and cart data to better understand customer journeys and optimize in-store operations. By integrating major purchasing and payment features within one touchpoint, the Smart Cart minimizes friction, enhances operational efficiency, and alleviates pressure from traditional checkout areas. Retailers maintain control over the shopping encounter, including activation rules and commercial strategies.

The Smart Cart solution is versatile, being offered in two configurations: one that is a fully integrated Smart Cart featuring weight-based loss prevention and a retrofit variant equipped with AI cameras. This latter option allows retailers with existing compatible cart fleets to add smart functionalities without incurring significant infrastructure costs. Both solutions operate on the same shopreme software, allowing for easy integration and a standardized investment level.

Enhancing Brand Engagement

From a brand perspective, the Smart Cart translates the accuracy of digital retail media into the physical store environment. With integrated retail media, brands can deliver contextual interactions that resonate closely with the purchase decision moments. This is achieved through closed-loop measurement methods that link campaign exposure, consumer consideration, engagement, and actual purchases, making retail media in-store more measurable and actionable.

Romain Charles, CEO of Lucky cart, highlights that retail media is increasingly aligning with crucial moments of consumer decision-making. With the Smart Cart, capabilities such as precise targeting, non-intrusive personalization, and the measurement of brand investment impact become a reality on the shop floor.

Florian Burgstaller, CEO of shopreme, emphasizes the need for self-checkout solutions that minimize frictions during payment, optimize loss prevention, and support customers throughout their shopping journey—all within one cohesive system. The collaboration among Hanshow, shopreme, and Lucky cart aims to integrate payment, customer support, loss prevention, and retail media to enhance the solution's economic viability without turning the shopping experience into a mere advertising interruption.

Building a Connected Retail Ecosystem

The Smart Cart unifies three distinct areas of expertise that have historically operated separately within retail environments. Hanshow provides the technological foundation and intelligent store infrastructure necessary for widespread deployment across diverse retail settings. Their expertise in digital commerce solutions, electronic shelf label connectivity, and IoT-based retail operations allows for the integration of Smart Carts into the overall store ecosystem while supporting AI-driven services, precise indoor positioning, and proximity-triggered interactions.

Shopreme contributes its unified self-checkout ecosystem and expertise, integrating self-scanning, in-cart payment, multiple loss prevention levels, employee-facing applications, and detailed analytical tools. This unique integration with existing POS systems, loyalty programs, ERP, and other frameworks allows retailers to accelerate implementation without sacrificing operational efficiency or security.

Lucky cart brings in fertile expertise in retail media, shopper activation, and performance measurement, powered by AI and data science. This capability enhances shopper interactions by offering real-time personalized offers displayed directly on the cart's screen.

Together, these partners merge smart store infrastructure, customer journey orchestration, and retail media activation into a cohesive Smart Cart solution. The true value lies not only in the individual features but in the integrated platform they create, allowing retailers to link shopper engagement, store intelligence, and brand activation in innovative ways.

From Smart Cart to Store Digital Twin

Integrated with Hanshow's Store Digital Twin platform, the Smart Cart exceeds its initial purpose as a shopping tool to become an intelligent interface connecting shoppers, products, and retail spaces. Real-time insights generated throughout the shopping experience foster a more connected and responsive in-store environment. This platform reinforces the digital foundation for retailers to integrate retail media, loyalty programs, operational intelligence, and shopper engagement into a unified ecosystem.

As they pursue innovation and collaboration within this ecosystem, Hanshow, shopreme, and Lucky cart aim to bridge the digital expectations of shoppers with the physical in-store experience, bringing the intelligence of digital commerce to brick-and-mortar retail and revitalizing the overall shopping journey.

The Smart Cart will be showcased at the Hanshow stand (Hall 6, Stand E-020) during NRF 2026 Retail's Big Show Europe, set for September 15-17, 2026, at Paris Expo Porte de Versailles. Attendees will explore how collaboration among ecosystem stakeholders is shaping the next generation of connected retail experiences.