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Fresh Express Launches the 2026 Fresh Start Challenge

Fresh Express, a well-known leader in the world of value-added salads, is ushering in the new year with a unique initiative: the 2026 Fresh Start Challenge. This exciting program aims to help individuals jumpstart their health journey and encourage them to make positive lifestyle changes, particularly after the festive season.

Starting December 8, consumers can enroll in the challenge, which officially commences on January 12 and runs until February 8. The Fresh Start Challenge is designed as a four-week wellness program packed with daily prompts that focus on self-care and balanced living.

Notably, one of the core messages from Fabian Pereira, the Vice President of Marketing and Innovation, emphasizes that "Fresh Express is more than just salad; we're here to help consumers feel good about the choices they make every day." The challenge is not about achieving perfection; rather, it’s about celebrating small victories and making sustainable lifestyle adjustments. This includes simple actions like incorporating a salad into your lunch routine or taking time for self-care.

Weekly Themes to Guide Participants

Each week of the challenge is centered around a specific theme that guides participants through their wellness journey. Themes include:

• - Reset Ready: Kick off the challenge with a focus on resetting your goals and intentions.
• - Flavor & Texture: Experiment with different salad ingredients to add variety and excitement to meals.
• - Protein Power-Ups: Learn how to incorporate protein-rich ingredients into salads for balanced nutrition.
• - Intentional Living: Motivate participants to live with purpose and awareness, enhancing their wellness practices.

In addition to guidance, participants can look forward to nutrition-centered activities that encourage them to hydrate more, try new salad recipes, and even consider unique salad options for breakfast.

Community Engagement and Prizes

Fresh Express strongly believes in fostering a sense of community among participants. The company encourages individuals to share their progress on social media using the hashtag #TheFreshStartChallenge. This shared experience promotes motivation and accountability within the community.

To further incentivize participation, the first 1,000 sign-ups will receive a Fresh Start Kit that includes a $1 off coupon, a checklist for the challenge, a Fresh Express calendar, and innovative recipe cards curated by Fresh Expressionists – the brand’s team of culinary creatives.

Moreover, to maintain excitement throughout the challenge, Fresh Express will randomly select weekly winners for wellness-themed prizes, culminating in a grand prize winner announced at the challenge's conclusion. Winners will be identified through social media postings or by subscribing to challenge-related email alerts.

Emphasis on Healthy Eating

This initiative aligns with Fresh Express’ ongoing commitment to enhance the way Americans approach their diet. With a focus on healthy eating, the company highlights the importance of integrating nutrient-dense ingredients into everyday meals. Fresh Express salads come in over 100 varieties, making it easy for individuals to meet their dietary requirements while enjoying delicious and convenient options.

Conclusion

The Fresh Start Challenge represents an opportunity for consumers to embrace healthier living in 2026. Whether it’s adding a fresh salad to their meal, setting personal wellness goals, or trying new recipes, participants are encouraged to take small yet meaningful actions. Sign up today to participate in this engaging challenge and make a positive impact on your health journey!

For more information, visit www.FreshExpressFreshStartChallenge.com and follow Fresh Express on social media platforms, including Instagram, Facebook, Pinterest, YouTube, TikTok, LinkedIn, and X.