#Japan #Chuo #Ameya Eitaro #Hane Hitoe #Sweet Lip

Ameya Eitaro's Crunchy Candy Now on Rakuten

Ameya Eitaro, a brand under the historic Wagashi manufacturer Eitaro Sohonpo, is taking the candy world by storm with its unique products, 'Hane Hitoe' and 'Sweet Lip'. Starting June 4, 2025, these delightful items are available for purchase on the Rakuten marketplace. The brand has garnered significant attention across various social media platforms, including Instagram, X, and TikTok, generating a wave of inquiries from eager customers. This availability marks an exciting opportunity for an even wider audience to experience these innovative treats.

What’s Special About Hane Hitoe?

'Hane Hitoe', known as a light and airy candy, is described as a culinary marvel reminiscent of the delicate wings of a celestial being. Its crunchy texture, characterized by a satisfying 'snap' when bitten, transitions into a wonderfully fragrant burst that melts into sweetness. With a price starting at 486 yen (including tax), this unique candy promises to offer a thrilling taste experience that's sure to delight anyone craving something different. You can find the details here.

Introducing Sweet Lip

In a whimsical nod to history, the 'Sweet Lip' candy is inspired by the beauty secrets of Edo-period women, who would apply syrupy concoctions to their lips. Packaged in a chic tube resembling lip gloss, this candy is enriched with natural fruit juices blended into traditional 'Arihei' sugar, offering a vibrant and colorful treat. Each tube is priced at 702 yen (including tax), and you can learn more about it here.

Perfect as a Gift

Ameya Eitaro's candies are not only a delight for personal enjoyment but also make for exquisite gifts. With their high-quality flavors and stylish packaging, they are ideal for treating yourself or gifting to someone special. The candies come with beautifully designed hand-stitched bags, capable of holding up to three items, perfect for a thoughtful surprise.

The Legacy of Ameya Eitaro

Founded in 1818, Eitaro Sohonpo has a rich history of crafting premium confectionery. The Ameya Eitaro brand was launched in 2007, showcasing the company’s commitment to innovation while honoring traditional Japanese sweet-making techniques. The philosophy behind the brand - 'Fall in love with candy and dream of candy' - reflects its dedication to exploring new and exciting forms of candy, expanding the possibilities of this beloved treat.

You can find Ameya Eitaro’s official brand site here, and their online store here. Additionally, stay updated with their latest news on Instagram and X.

Eitaro Sohonpo: A Historic Confectioner

With its origins dating back over 200 years, Eitaro Sohonpo has established a venerable reputation for producing a wide range of traditional Japanese sweets beyond just hard candies. The company proudly carries the title of Japan's oldest candy manufacturer, nurturing time-honored methods alongside modern techniques in its production processes. With a diverse product line and collaborations with various retailers including department stores, convenience stores, and more, the brand continuously strives to blend the old with the new in treating its customers.

Explore Eitaro Sohonpo’s official online store here and visit their website here for more information about their offerings. Follow them on Instagram and X for updates on their exquisite confections.