Siteimprove Clients Lead the Way in Meeting European Accessibility Act Standards

As the enforcement of the European Accessibility Act (EAA) gains momentum, Siteimprove and its customers are positioning themselves at the forefront of digital accessibility. A recent study highlights that while many enterprises struggle with compliance, Siteimprove clients are making significant strides towards fulfilling the EAA requirements, and reaping the benefits of their early commitments.

The report from Siteimprove, titled "EAA State of the Industry Report," analyzed 538 websites and over 2.3 million pages, revealing an average accessibility score of 74.5 out of 100. Despite this positive number, many organizations still face persistent shortcomings in readiness for the EAA, especially regarding accessible PDF documents. Over 360,000 PDFs were found to contain accessibility challenges, which can severely hinder users reliant on assistive technology. These issues point to a critical need for organizations to prioritize accessibility in all digital content.

Among the notable success stories is Danske Bank, a Siteimprove client that has recently achieved top rankings in accessibility due to its unwavering focus on meeting digital inclusion standards. "Our commitment to accessibility has truly paid off, leading us to the top of the league table," said Henrik Mørk Weichert, product manager at Danske Bank. This achievement is attributed to utilizing Siteimprove’s insights to steer internal efforts across various markets to ensure compliance with accessibility norms.

Moreover, global companies such as Shell and Merkle have proactively aligned with accessibility standards well ahead of the June 2025 deadline. Their longstanding collaboration with Siteimprove has enabled these organizations to incorporate accessibility into their everyday operations, ensuring not only compliance but also consistent monitoring and measurable advancements across thousands of digital assets.

Tobias Nyhuus Jensen from Siteimprove, recently appointed the national expert for Denmark as part of the AccessibleEU initiative led by the European Commission, emphasizes the importance of operationalizing accessibility across all digital assets. "Accessibility is not merely a checkbox on a compliance list; it’s a business imperative that enhances customer experience, reduces friction, and fosters trust," he stated.

The report also highlights an ever-widening gap between accessibility leaders and laggards. Leading organizations integrate accessibility into every step of digital content creation, while others only address issues when they become apparent. This trend reinforces the urgency for enterprises to treat accessibility not as an obligation, but as a vital component of their brand and customer relations.

Following the June 2025 deadline, Siteimprove plans to expand its support to clients, encouraging them to not only meet the EAA criteria but also surpass them. Leveraging its platform and data-driven insights, Siteimprove is committed to guiding organizations toward sustainable and measurable improvements in the accessibility of their websites, applications, and documents.

Resources Available

- Access the complete EAA State of the Industry Report
- Watch Siteimprove webinars featuring Shell and Merkle
- Read the Forrester Wave Digital Accessibility Platform, Q4 2025 market study
- Visit EAA Resource Center

About Siteimprove

Founded in 2003, Siteimprove transforms access to the digital world through its Siteimprove.ai content intelligence platform, which unites accessibility, analytics, SEO/AEO, and content strategy. Trusted by Global 2000 clients across various sectors, including industry, public sector, higher education, financial services, and healthcare, Siteimprove.ai delivers high-performing and compliant content. Headquartered in Copenhagen, the company also has offices in Bellevue, Minneapolis, and London, and is primarily owned by Nordic Capital. For more information, visit siteimprove.com.