#United States #Los Angeles #Angel Margarita #Hailee Steinfeld #Premium Beers Group

Hailee Steinfeld Launches Angel Margarita

In the vibrant landscape of the beverage industry, Hailee Steinfeld, an Academy Award-nominated actress and a renowned musician, has taken a significant step by introducing her very own ready-to-drink margarita cocktail. Teaming up with the Premium Beers Group, a frontrunner in Mexico's alcoholic beverage market, Steinfeld unveils Angel Margarita. This new offering blends her West Coast style with the deep cultural heritage of Mexico, promising an authentic taste experience that is sure to make waves in the cocktail scene.

A Taste of Tradition

Angel Margarita is crafted from 100% Agave Tequila, sourced from the rich soils of Jalisco, Mexico. Steinfeld emphasizes the importance of authenticity and quality, stating that each can incorporates freshly made ingredients just moments from the Agave fields. This traditional approach ensures that every sip transports consumers to the heart of Mexico, making it a perfect choice for tequila enthusiasts and casual drinkers alike.

The new drink is available in four refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry. Each flavor aims to capture the essence of the margarita while being suited for a broad range of palates. As Steinfeld explains, “Margaritas have always been my go-to cocktail, so making a ready-to-drink version with high-quality ingredients that didn't compromise on taste was important to me.”

A Fast-Growing Market

The timing of this launch is significant, as premixed cocktails are one of the fastest-growing segments in the spirits category, recently valued at an impressive $2.8 billion in the United States alone. Tequila, specifically, has made remarkable strides, cantering on its second fastest-growing category status, valued at $6.5 billion. With such robust growth predictions, now is the perfect moment for Steinfeld and her partners to enter the market.

Angel Margarita aims to redefine the ready-to-drink space, offering drinkers a chance to enjoy a taste of high-quality craftsmanship. The beverage’s development is not just a personal endeavor for Steinfeld but a collaborative effort with her co-founders - Jordi Zindel and Rodrigo Hernandez. Zindel and Hernandez are committed to sharing authentic cultural experiences through their products, and believe that Steinfeld is the ideal partner to help them achieve that vision.

Expert Partnerships

To help facilitate a successful launch, Angel Margarita has partnered with Philip Button, CEO of Seven XV Ventures and Geloso Beverage Group, a prominent name in North America's beverage industry. This partnership is key as it will aid in launching the product initially in Southern California, establishing a solid customer base before broader distribution.

“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” remarked Zindel and Hernandez.

About Hailee Steinfeld

Aside from her entrepreneurial ventures, Hailee Steinfeld is also an established figure in the entertainment realm. With a career that features critically acclaimed performances across film and music, she continues to captivate audiences. Steinfeld received an Oscar nomination for her role in True Grit at the young age of 14 and has since taken prominent roles in various projects, including her upcoming film with Michael B. Jordan, Sinners, set to release in April 2025.

For anyone looking to enjoy margaritas in a whole new light, Angel Margarita stands as a testament to quality, tradition, and the passion of its creators. Available in convenient 4-pack and 8-pack varieties at retail price points of $14.99 and $28.99 respectively, this drink is not just a product; it's an experience waiting to be savored.

Visit the official website at angelmargarita.com to learn more and stay updated on this exciting new venture.