Saddle's Innovative AI Platform Aims to Revitalize Local Bike Retail

Saddle, an emerging AI-powered platform in the cycling industry, is on a mission to not only preserve but also enhance the physical retail landscape. This revolutionary approach distinguishes itself by integrating the efficiency and convenience of e-commerce, but with an emphasis on outstanding post-sale customer service.

Bridging Brands and Cyclists

Founded by Ben Menahem, Saddle is designed to construct a seamless connection between bike brands, local retailers, and cyclists. By harnessing AI technology, the platform intelligently oversees a cyclist's journey from the purchase phase all the way to ongoing maintenance and product upgrades. Unlike e-commerce models, which often leave consumers devoid of personalized engagement post-purchase, Saddle ensures that physical retail remains relevant and thriving by providing valuable insights into bike usage.

The Power of Data

Saddle's app serves as a digital companion for cyclists, collecting real-time ride data such as distance traveled, speed, elevation changes, and other metrics. This information is critical as it enables AI to forecast necessary repairs and maintenance services, ensuring that local bike shops stay relevant and informed about their customers' needs. By automating reminders for tune-ups and maintenance based on actual riding data, the platform enhances the relationship between cyclists and local retailers, transforming casual purchasers into loyal customers.

The New Face of Retail

Menahem emphasizes that many fear AI will lead to job losses and the demise of storefronts. Instead, Saddle sees AI as a pathway to empower retailers. By utilizing this digital tool, local bike shops can provide the personalized touch of a storefront while benefitting from the convenience of modern technology. Menahem states, “Retail didn’t die; it was starved. Bad systems and rising costs stripped local bike shops of essential resources.