Bybit Launches Innovative B2B Unit to Drive Institutional Adoption of Digital Assets

Bybit Establishes New B2B Unit

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has recently unveiled its new Business-to-Business Unit (BBU). This strategic initiative is designed to cater to the needs of institutional and corporate clients by offering a range of services that aim to simplify and secure transactions in the evolving landscape of digital assets.

The timing of this launch is crucial, as institutional interest in digital assets is surging, leading to a push for robust solutions that align with traditional finance mechanisms. Investors are seeking capital-efficient approaches that provide enhanced risk management while unlocking new opportunities in the realm of digital currencies. Bybit is strategically positioned to meet these demands, addressing the gaps in existing offerings with innovative and comprehensive solutions.

One pressing requirement identified by institutional investors is the need for off-exchange custody models and triparty settlement mechanisms. These allow assets to be held by trusted custodians, including banks, while enabling live trading credit. Such a framework significantly mitigates counterparty risks and has become a standard expectation within institutional infrastructure. Bybit is responding to this demand by developing custody and settlement frameworks that meet regulatory best practices and institutional expectations.

Additionally, Real-World Assets (RWAs) are emerging as both collateral and investment products in the digital space. Institutions are increasingly interested in pledging short-duration, interest-bearing assets, such as tokenized money market funds, treasury bills, and receivables, as collateral to put their capital to work. This shift highlights the need for direct access to compliant tokenized offerings distributed via trusted platforms. Through the new BBU, Bybit aims to create pathways to these emerging opportunities.

The BBU will focus on integrated off-exchange custody and triparty settlement solutions that reduce risk without compromising market access. It will also establish RWA collateralization programs that enable clients to pledge high-quality tokenized assets for margin and trading credit. Furthermore, the BBU will develop two-way distribution pipelines for tokenized products that connect Web3 customers seeking access to traditional financial investments with firms looking to explore digital asset strategies.

To lead this innovative division, Bybit has appointed Yoyee Wang as the Head of BBU. Wang has been with Bybit since 2021 and has held several senior leadership positions, most recently serving as the Global Head of Treasury Asset Management. Her experience spans over ten years in North America, Asia, and Europe, where she worked as a trading risk analyst and portfolio manager at the Royal Bank of Canada. This blend of expertise in both cryptocurrency and traditional finance makes her well-suited to guide the growth of the BBU.

"Institutions are looking for reliable partners who understand the rigor of traditional finance alongside the innovation of crypto," said Yoyee Wang. "At Bybit, we are building a comprehensive business loop that integrates custody, liquidity, and yield. This gives our clients not just market access but a strategic advantage in this new era."

Bybit, founded in 2018, is committed to redefining transparency in the decentralized world and is continuously working towards creating a simpler, open, and equitable ecosystem for all. With a focus on Web3, the company collaborates with leading blockchain protocols to provide strong infrastructure and foster on-chain innovation. Bybit is recognized for its secure custody solutions, diverse marketplaces, and intuitive user experience while also working to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi).

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