Samsung's 'The First Look' Event Set to Kick Off CES 2026 in Las Vegas

Samsung's 'The First Look' Event at CES 2026

Samsung Electronics has announced an exciting event titled 'The First Look,' scheduled for January 4, 2026, at 7 PM PST (which is noon on January 5 in Japan). This event will take place in the Latour Ballroom of the Wynn Las Vegas and is positioned just two days ahead of the opening of CES 2026, the world's largest IT and technology exhibition.

During 'The First Look,' Samsung will reveal its vision for the Device Experience (DX) sector for the year 2026, along with new customer experiences powered by cutting-edge AI frameworks. This is a highly anticipated event, marking Samsung’s commitment to innovation and leadership in technology.

The keynote will be delivered by TM Rho, the CEO and head of Samsung's Device Experience division. He will be joined by distinguished speakers, including SW Yong, president and head of the Visual Display (VD) business, and Cheolgi Kim, vice president and head of the Digital Appliances (DA) business. They will outline the company's future strategic directions and provide insights into how Samsung plans to enhance consumer engagement through new products and services.

This event promises to showcase Samsung's continued dedication to innovation and technology. With an emphasis on integrating AI into various aspects of device experience, Samsung is poised to lead the charge in redefining how customers interact with technology.

Live streaming of 'The First Look' will be available on multiple platforms, including Samsung Newsroom, Samsung's official YouTube channel, and Samsung TV Plus, ensuring that fans and technology enthusiasts around the world can participate in the excitement.

Additionally, other Samsung events and presentations will take place at the same venue until January 7, 2026, providing further insights into Samsung's comprehensive product lineup and future plans.

As part of its commitment to technological advancement, Samsung continues to push boundaries and redefine user experiences across its diverse range of offerings. The 'Samsung Galaxy' name remains synonymous with quality, innovation, and cutting-edge technology, and will likely take center stage during the CES 2026 events.

Overall, Samsung's 'The First Look' is not just an announcement; it's a preview of the future of technology. Attendees and viewers can expect a compelling narrative around how AI and innovative device experiences will shape the consumer experience in the coming years.

This event underscores the importance of CES as a platform for companies like Samsung to share their innovative visions and establish industry standards. As technology continues to evolve at a rapid pace, events like these are crucial for staying ahead in the competitive landscape.

In conclusion, 'The First Look' is set to be a landmark event, and Samsung is eager to share its latest advancements with the world. With a robust lineup of speakers and innovative concepts on the horizon, it will undoubtedly be a highlight of CES 2026.