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Wingstop's Bold Move: National Chicken Tender Day

In a thrilling move that underscores its commitment to exceptional taste, Wingstop has filed an application to officially recognize National Chicken Tender Day. This initiative not only showcases Wingstop's renowned crispy chicken tenders but also aims to celebrate their prominent place in the hearts (and stomachs) of fried chicken enthusiasts everywhere.

Wingstop isn’t just any wing restaurant; it specializes in chicken tenders that stand out from the ordinary. As Wingstop's Chief Revenue Officer, Mark Christenson, succinctly points out, many people confuse chicken fingers, strips, and tenders as the same thing. However, the distinction when it comes to Wingstop’s fare is clear: they emphasize using premium tenderloin, which is often dubbed the 'filet mignon of chicken.' This choice of meat sets the foundation for a robust flavor profile and a satisfying dining experience.

Why Chicken Tenders?

The chicken tender holds a unique appeal, combining crispiness and tenderness in every bite, making it a prime candidate for recognition. At Wingstop, these tenders are not just cooked and served—they’re hand-sauced and tossed in a delightful variety of 12 bold flavors. From the iconic Lemon Pepper to the fan-favorite Hot Honey Rub and the exciting Mango Habanero, the myriad of options means there’s a flavor for everyone. The flavors are thoughtfully crafted to ensure that every bite bursts with taste instead of relying solely on side dips—though let's be honest, no one is ever skipping the housemade ranch.

On July 27, Wingstop will not only celebrate the introduction of National Chicken Tender Day but will span the festivities across the entire weekend. Fans are encouraged to partake in the fun by tagging their experiences with @Wingstop and using the hashtag #WingstopCrispyTenders across social media platforms. Wingstop has a special deal during this festive period: the 6-piece Crispy Tender Meal for 2, which includes options for two tantalizing flavors, two sides, and two dips, making it perfect for sharing or treating oneself.

Wingstop’s Vision

Founded in 1994 and headquartered in Dallas, Texas, Wingstop has consistently innovated within the food industry, particularly by focusing on the chicken wing and tender market. With over 2,650 restaurants worldwide and a clear ambition to cement its place as one of the Top 10 Global Restaurant Brands, Wingstop has made significant strides in enhancing consumer engagement through social media and authentic marketing initiatives. In 2024, the brand boasted approximately $5 billion in system-wide sales and celebrated 21 consecutive years of same-store sales growth.

In addition to its growth, Wingstop recently announced its partnership with the NBA, becoming the official chicken partner of the league. This collaboration reflects Wingstop’s strategy to connect with a broader audience while maintaining its identity as the go-to destination for chicken lovers.

The declaration of National Chicken Tender Day is more than just a marketing strategy; it's a celebration of culinary excellence. By highlighting the uniqueness of its crispy tenders and encouraging fans to share their experiences, Wingstop not only emphasizes its brand's commitment to flavor and quality but also fosters community among its clientele.

So, whether you're a long-time fan or new to the Wingstop experience, mark your calendars for July 27 and get ready to indulge in one of the culinary world’s most delightful offerings. Join in the fun and make your taste buds sing with the flavorful adventure that Wingstop promises to deliver!