Howler Brothers and Toyota Team Up for an Exciting Land Cruiser Collection
Howler Brothers x Toyota: An Adventure Awaits
In a noteworthy partnership, Howler Brothers, renowned for its outdoor apparel, has joined forces with Toyota to unveil a limited-edition collection centered on the iconic Land Cruiser. This collaboration showcases the adventurous spirit and craftsmanship that both brands hold dear, creating a unique blend of style and functionality.
The partnership emphasizes the adventurous legacy shared by both Howler Brothers and Toyota. The collection draws profound inspiration from the founding adventures of Howler Brothers' creators in the rugged terrain of Costa Rica, where classic Land Cruisers played a pivotal role. These early explorations form the backbone of Howler Brothers' essence—an unwavering dedication to adventure.
Chase Heard, CEO of Howler Brothers, stated, “Our brands share a foundational love for exploration and craftsmanship. This collaboration reflects that passion and combines Howler’s vibrant style with the legendary legacy of the Land Cruiser. We’ve envisioned a collection that’s perfect for enthusiasts ready to hit jungle roads.”
The Collection
The limited-edition collection features a variety of apparel and accessories tailored for outdoor enthusiasts, whether they're camping, fly fishing, or surfing. Key items include:
- - Land Cruiser x Howler Brothers T-Shirts: Comfortable and stylish for everyday wear.
- - Tech Polo: Perfect for outdoor activities with its moisture-wicking design.
- - Monoloha Shirt: A blend of classic Hawaiian aesthetics and practical wearability.
- - Snapshirts and Jackets: Offering versatility and style for cooler climates.
- - Shorts and Accessories: Functional and fashionable, including snapback hats, patches, bandanas, and keychains that embody the spirit of adventure.
This collection reflects Howler Brothers' artistry, showcasing innovative designs while honoring the aesthetics of vintage Land Cruisers. Each piece is crafted with meticulous attention to detail, ensuring they meet the demands of enthusiasts who crave the unexpected.
A Commitment to Adventure
As Dedra DeLilli, vice president of marketing communications at Toyota, puts it, “Adventure doesn’t start just when you turn the ignition; it’s a mindset. Partnering with Howler Brothers allows us to celebrate this spirit in an entirely new way.” The collaboration is poised to inspire individuals to embrace adventure and explore beyond the ordinary, harmonizing impeccable style with practical versatility.
About the Brands
Howler Brothers has been cultivating an image of quality outdoor apparel since 2011, rooted in a philosophy that celebrates the essence of adventure through design-driven clothing. Drawing influences from surfing, classic culture, and diverse global perspectives, Howler Brothers creates pieces suited for life’s adventures.
On the other hand, Toyota has been at the forefront of the automotive industry for decades, known for its commitment to building vehicles that enhance people's lives. With a state-of-the-art manufacturing presence and a focus on innovation, including hybrid and fuel cell technologies, Toyota's legacy is synonymous with reliability and innovation.
Join the Adventure
Fans of Howler Brothers and Toyota can explore the full details of this exciting partnership and the limited-edition collection at howlerbros.com. Stay connected and witness the adventure through Howler Brothers' social media channels including Facebook, Instagram, and TikTok.
In conclusion, this collaboration is a celebration of exploration, craftsmanship, and the timeless legacy of the Land Cruiser, inviting enthusiasts to embark on their own journeys with style and confidence.
Topics Consumer Products & Retail）
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