Celebrate Children's Day With POCHI's Premium Dog Treats
As part of its ongoing commitment to enhancing the lives of our furry friends, POCHI, a premium dog food brand based in Tokyo, has announced the launch of its limited-edition "Children’s Day Deli" scheduled for release on April 11. Tailored specifically for the Japanese celebration of Children's Day, this special line of dog treats features delightful products inspired by traditional festivities, including the adorable koi-shaped dorayaki and colorful koi-themed cookies.
Unique Offerings for a Special Occasion
The “Koi Nobori Dorayaki” comes in two distinct flavors: “Sweet Bean & Strawberry” and “White Bean & Cheese.” Each set features carefully crafted treats that not only taste delicious but are visually appealing, encouraging pet owners to celebrate this special time with their canine companions. Retailing at 990 yen (tax incl.), this treat offers a unique experience that both dogs and their owners can enjoy together.
In addition to the dorayaki, POCHI has also rolled out the “Kabuto and Colorful Koi Nobori Cookies,” designed to reflect the traditional helmets worn on this day. These cookies carry a meaningful message, reflecting the hope for pets to grow up strong and healthy. Each package contains six cookies priced at 660 yen (tax incl.). Both treats are crafted with locally sourced ingredients, ensuring quality and flavor. However, they are available only in limited quantities, so dog owners are encouraged to grab them before they sell out.
The Philosophy Behind POCHI
Founded in 1998, POCHI aimed to redefine the pet food market by emphasizing quality and nutrition. As one of the first premium dog food retailers in Japan, POCHI has maintained a steadfast commitment to educating pet owners about the best choices for their pets, shunning subpar information and focusing on factual, detailed product descriptions. This dedication to transparency continues to shape the company’s identity as it has evolved over time.
Starting initially as a catalog service offering a selection of global pet products, POCHI has transitioned to an e-commerce platform concentrating exclusively on premium dog food. From the beginning, they have prioritized the health and happiness of dogs, establishing a culture of thoroughly researching each ingredient and only selling products they trust. Their commitment doesn't stop at treats; it extends to a vast range of nutritional dog foods designed to make meals enjoyable for dogs of all ages.
Innovations in Dog Nutrition
In 2016, POCHI launched their own line of comprehensive nutritional meals, aiming to make feeding time exciting and enjoyable for pets. Their flagship series, “POCHI The Dog Food,” encourages personalized meal customization, allowing every dog owner to enhance their pet's diet based on individual tastes and health needs.
As they continue to innovate, in 2020, POCHI introduced specialized senior pet food, catering to dogs aged three years and older, ensuring that even the seasoned companions receive the best nutrition. The brand took a significant step forward by entering the realm of therapeutic diets in 2023, revealing premium options such as renal care and digestive care formulations, showcasing their dedication to the health of dogs.
Experience POCHI Today
For those new to POCHI, the introduction of the “First-Time Box” allows pet owners to explore a selection of treats and foods at a significant discount. This special offer caters to first-time buyers, providing a unique opportunity to sample POCHI products, enjoying the initial shipping for free (conditions apply).
Explore POCHI’s delightful range of dog delicacies and celebrate Children's Day with special treats that reflect thoughtfulness and care for our furry companions. Who says only children can have special treats on their day? With POCHI, our dogs can partake in the joy as well! Visit
POCHI's official site for more details and to secure your festive pet treats while they last.