#Japan #Tokyo #Hotto Motto #JO1 #Crab Croquette

New TV Commercial for Hotto Motto Featuring JO1

Hotto Motto, known for its takeout bento meals, has announced the launch of its latest TV commercial starring the popular global boy group JO1. The ad, featuring the delicious new crab cream croquette bento, is scheduled to begin airing across Japan starting January 7, 2026. Moreover, viewers can catch it on the official Hotto Motto YouTube channel on the same day.

In this vibrant new ad, JO1 members don traditional Japanese attire as they take on the challenge of a unique game called 'kani koro karuta' (crab croquette karuta). Audiences can expect to see the members focused intensely on the game, as well as enjoying the flavorful 'kani cream croquette' with delightful expressions. This cheerful ad truly captures the camaraderie among the members, making it a heartfelt tribute to both the food and the spirit of JO1.

The catchy background track for the commercial is titled 'Just Say Yes', adding an uplifting vibe to the fun scenes of JO1 engaging in playful competition. Potential viewers are encouraged to pay close attention to the genuine joy exhibited by members during the ad while they enjoy the new dish.

Behind-the-Scenes Insight

During filming, cast member Kinjyou, who played the reader's role, entertained the crew by revealing his previous experience with 'Hyakunin Isshu' (a traditional Japanese card game). He jokingly remarked that he had been preparing for this shoot, prompting laughter from the team. Furthermore, team members expressed their genuine love for crab cream croquettes, noting the authenticity of their reactions. One member sincerely stated, "I wasn't acting; it was really that delicious!" Impressively, they couldn't contain their excitement, stating they could enjoy the dish at any time of the day—breakfast, lunch, or dinner.

The behind-the-scenes videos showcasing the making of the commercial provide further insights into the playful atmosphere on set, allowing fans to see their favorite idols in a new light.

• - Behind-the-Scenes Film Part 1
• - Behind-the-Scenes Film Part 2

Product Details

Hotto Motto has launched several delicious offerings as part of this new campaign, including:

• - Crab Cream Croquette Bento: ¥590
• - Crab Croquette Variety Bento: ¥660
• - Crab Croquette Mix Bento (including fried chicken, menchi katsu, and shrimp fry): ¥690
• - Luxurious Crab Croquette & Demi-Glace Hamburger Bento: ¥820
• - Individual Crab Cream Croquette: ¥180

Additionally, Hotto Motto offers the convenience of online ordering for take-out, with options to reserve party platters and more. The app provides special coupons exclusively available for online orders, enhancing the overall customer experience.

• - Online Ordering Site

Prices include tax and may vary by location.

About JO1

Formed in 2019 through the survival audition program 'PRODUCE 101 JAPAN', JO1 is a global boy group made up of members chosen by viewers, also known as 'national producers'. Since debuting in March 2020, they have consistently topped music charts with every single release and amassed over a million subscribers on their official YouTube channel, showcasing their immense popularity.

Their activities continue to expand globally, with a world tour planned from February to March 2025 across six cities, including Los Angeles and New York. A historic solo concert at Tokyo Dome is scheduled for April, attracting a total audience of 250,000 over the tour.

In celebrating their fifth anniversary, JO1 released a best album with the title track 'BE CLASSIC', achieving remarkable success on the Mediabase Top40 Radio Airplay chart—marking a high point for Japanese boy groups. They also received accolades, such as the 'FAVORITE ASIAN ARTIST' award at the prestigious MAMA Awards held in Hong Kong. In December, they made their debut at America's largest year-end music festival, 'Jingle Ball', a first for a Japanese artist. Upcoming, they will host the 'JO1DER SHOW 2026 ‘EIEN 永縁’' in Tokyo Dome and Kyocera Dome Osaka in April 2026.

With their latest commercial bringing them even closer to fans through interactive and engaging content, JO1 continues to spark joy in the hearts of many with their culinary collaborations and vibrant image.