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NISHIKIYA KITCHEN's Launch of Soup Curry

In a groundbreaking move for the NISHIKIYA KITCHEN brand, renowned for its diverse lineup of ready-to-eat food products, the company has announced the launch of its first-ever soup curry offerings. Scheduled for release on April 16, 2025, these innovative dishes feature a Spicy Pork Belly and Egg Soup Curry and a Rich Chicken with Chunky Vegetables Soup Curry.

The brand's concept, “Make Global Cuisine Easy,” has propelled them to great heights, boasting an extensive range of around 120 different ready-to-eat products. Recent pre-launch sales from March 14 caused a stir, as 1,000 limited edition packs sold out within a single day through their official online store, garnering a top-five ranking in curry sales in physical stores as well. Customers praised the new offerings, sharing feedback like, “The large pieces were satisfying to eat” and “I was amazed at the quality for a retort pouch.”

The Journey to Soup Curry Development

While NISHIKIYA KITCHEN has long specialized in ready-to-eat foods, soup curry had never been part of its repertoire. However, after successfully testing a seasonal product—an autumn curry that was reformulated from a keema curry to soup curry—the outcry for more soup curry led to the company’s decision to fully dive into this niche.

In preparation for these releases, the NISHIKIYA KITCHEN team traveled to Hokkaido in 2024, the birthplace of soup curry, to explore its unique flavors and ingredients. Over two days, they tasted 14 varieties from seven different establishments, laying the groundwork for their own unique products.

Three Key Features of NISHIKIYA KITCHEN’s Soup Curry

1. Abundant Ingredients

The essence of soup curry lies in its generously sized ingredients. NISHIKIYA KITCHEN incorporates bone-in chicken and whole boiled eggs, alongside larger cut vegetables, to ensure the dishes are hearty and satisfying.

2. Original Spice Blends

With an impressive array of around 60 types of curry recipes under their belt, NISHIKIYA KITCHEN takes pride in its unique spice blends that distinguish its soups, ensuring authentic and robust flavors.

3. Emphasis on Flavorful Broths

The soup bases are meticulously crafted to elevate the overall taste experience, catering to different ingredients and flavors while staying true to the characteristics of traditional soup curry.

Spicy Pork Belly and Egg Soup Curry

One standout product, the Spicy Pork Belly and Egg Soup Curry, showcases bold spices and fragrant aromas. The dish features chunky vegetables, diced pork, and an egg simmered to perfection, all packed into a generous 330g retort pouch, retailing for ¥790. This variant is designed to appeal to those who enjoy a spicy kick in their meals.

Rich Chicken with Chunky Vegetables Soup Curry

The second offering, the Rich Chicken with Chunky Vegetables Soup Curry, boasts a rich blend of tonkotsu, chicken broth, and umami-rich dashi. Packed with bone-in chicken and a generous variety of vegetables, it promises a luscious experience for curry lovers. Also weighing in at 350g and priced at ¥790, this dish represents the pinnacle of rich soup curry dishes.

The Excitement of the Pre-launch

The successful pre-launch drew significant attention and enthusiastic responses from early customers, echoing satisfaction with the flavors and ingredient quality. Many commented on the impressive balance of spice and flavor combinations, particularly praising the authenticity typically associated with dine-in experiences.

NISHIKIYA KITCHEN's Mission

Founded in 1952, NISHIKIYA KITCHEN is dedicated to making global cuisine accessible and enjoyable. With a commitment to using only the finest ingredients, they aim to provide customers with culinary creations that save time without sacrificing quality.

For more information on NISHIKIYA KITCHEN and to browse their offerings, visit their official online shop.