AHC Hardwood Group Unveils New Brand Identity and Digital Platform
Atlanta Hardwood Corporation, a prominent name in the U.S. hardwood sector for over 70 years, has undergone a dynamic rebranding and has introduced a new website that aligns with its updated market identity as AHC Hardwood Group. This strategic shift is not merely cosmetic; it signifies a fundamental transformation in the company’s approach to hardwood processing and product development.
In recent years, AHC Hardwood Group has pivoted from traditional lumber operations to embrace a modern manufacturing model that emphasizes premium Appalachian hardwood products and kiln-dried hardwood lumber. Since 2020, the company has made significant strides in technological innovation, focusing on specialized product development to cater to both domestic and international markets. This commitment to innovation underscores their position as a market leader in hardwood products.
The newly launched website, accessible at ahchardwood.com, replaces the old domain hardwoodweb.com. The redesign is centered around enhancing user experience, allowing customers to seamlessly explore AHC’s extensive range of offerings. The site is reorganized to facilitate easy access to various product categories, including lumber, millwork, building supplies, industrial products, cabinet components, and stair components. Additionally, it features a dynamic map to help customers connect with regional sales representatives and access detailed product support.
CEO James Howard, Jr. highlighted the importance of this new digital platform, stating, "Our new website reflects who we are today — an innovative hardwood group delivering added value through advanced processing, superior service, and strategic partnerships." He emphasized that this venture goes beyond a simple redesign, aiming to better support customer needs and enhance engagement.
A notable feature of the new website is its spotlight on AHC's joint venture with Finnish-based Oy Lunawood Ltd. This collaboration, established to produce Lunawood's thermally modified hardwood, takes place at AHC’s Cleveland, Georgia facility, showcasing the company’s dedication to sustainable and innovative building materials.
This rebranding initiative and the accompanying website launch are part of a wider effort to unify all digital platforms, marketing materials, signage, and product packaging under the AHC Hardwood Group banner. As AHC aims to strengthen its market presence, the updated brand identity reflects a more cohesive and modern approach, aligning with the evolving needs of the industry.
In conclusion, the AHC Hardwood Group is embracing its new identity with enthusiasm, ready to lead the hardwood sector into a future defined by innovation and quality. For further information, interested parties can visit the newly launched website at ahchardwood.com, where they can explore the entire array of products and services offered.
In recent years, AHC Hardwood Group has pivoted from traditional lumber operations to embrace a modern manufacturing model that emphasizes premium Appalachian hardwood products and kiln-dried hardwood lumber. Since 2020, the company has made significant strides in technological innovation, focusing on specialized product development to cater to both domestic and international markets. This commitment to innovation underscores their position as a market leader in hardwood products.
The newly launched website, accessible at ahchardwood.com, replaces the old domain hardwoodweb.com. The redesign is centered around enhancing user experience, allowing customers to seamlessly explore AHC’s extensive range of offerings. The site is reorganized to facilitate easy access to various product categories, including lumber, millwork, building supplies, industrial products, cabinet components, and stair components. Additionally, it features a dynamic map to help customers connect with regional sales representatives and access detailed product support.
CEO James Howard, Jr. highlighted the importance of this new digital platform, stating, "Our new website reflects who we are today — an innovative hardwood group delivering added value through advanced processing, superior service, and strategic partnerships." He emphasized that this venture goes beyond a simple redesign, aiming to better support customer needs and enhance engagement.
A notable feature of the new website is its spotlight on AHC's joint venture with Finnish-based Oy Lunawood Ltd. This collaboration, established to produce Lunawood's thermally modified hardwood, takes place at AHC’s Cleveland, Georgia facility, showcasing the company’s dedication to sustainable and innovative building materials.
This rebranding initiative and the accompanying website launch are part of a wider effort to unify all digital platforms, marketing materials, signage, and product packaging under the AHC Hardwood Group banner. As AHC aims to strengthen its market presence, the updated brand identity reflects a more cohesive and modern approach, aligning with the evolving needs of the industry.
In conclusion, the AHC Hardwood Group is embracing its new identity with enthusiasm, ready to lead the hardwood sector into a future defined by innovation and quality. For further information, interested parties can visit the newly launched website at ahchardwood.com, where they can explore the entire array of products and services offered.
Topics Consumer Products & Retail）
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