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Catalina Unlimited: A New Era in Shopper Marketing

In an era where shopper loyalty is increasingly fragmented, Catalina has introduced Catalina Unlimited, a revolutionary solution that aims to redefine shopper marketing across various retail channels. According to Adam Van Beck, Chief Revenue Officer at Catalina, the focus is shifting away from traditional grocery store loyalty to a more value-driven approach where consumers seek convenience and relevance across different shopping platforms.

What is Catalina Unlimited?

Catalina Unlimited offers brands and retailers an innovative way to connect with high-value shoppers regardless of where they shop. Unlike traditional systems that typically focus only on grocery purchases, this new solution enables marketers to deliver targeted, personalized content across online, in-store, and mobile environments. Importantly, it provides the ability to quantify the true incremental impact of advertising spending, thereby increasing accountability and performance optimization.

Key Features of Catalina Unlimited

• - Channel-Agnostic Strategies: Brands can now leverage the power of a unified approach to target consumers across various retail environments, from grocery stores to online platforms, convenience stores, and specialty retailers.
• - Enhanced Data Insights: Utilizing advanced data analytics and artificial intelligence, Catalina Unlimited empowers marketers to gain comprehensive insights into consumer behavior, allowing them to tailor campaigns effectively. This holistic view of shopping habits enables better coordination across all marketing touchpoints.
• - Real-Time Optimization: The platform supports real-time adjustments and closed-loop measurements, simplifying what has often been a convoluted process of connecting media exposure and sales outcomes.

Measuring Success

Catalina Unlimited has demonstrated its potential through successful partnerships with notable brands. For example, a protein shake brand collaborated with Catalina to boost sales at a leading retail club. By analyzing data from a vast household receipt panel, the campaign was able to attribute a remarkable sales lift of over 7%, surpassing the category norm, and achieving incremental returns on ad spend (iROAS) of $3.26.

Moreover, by exploring Connected TV advertising effectiveness, a legacy shelf-stable brand witnessed a substantial boost in ad recall and purchase intent among viewers, underscoring the platform's ability to drive measurable outcomes in various advertisement settings.

The Future of Shopper Marketing

Catalina Unlimited proclaims to be more than just a media placement tool; it strives to transform into a strategic performance solution. The focus is on accountability, where brands can optimize every campaign to be a reliable contributor to driving sales growth. Ultimately, this innovative solution is poised to foster deeper connections between brands and consumers, ensuring marketers can adapt and thrive in an ever-evolving retail landscape.

As the shopping experience continues to evolve, solutions like Catalina Unlimited represent a much-needed pivot in how brands strategize around consumer engagement. Moving forward, Catalina aims to redefine not just how marketing is executed but also the measurable impacts that come with it. With its extensive capabilities, Catalina Unlimited encapsulates the future of shopper marketing, ensuring that brands can remain both relevant and responsive to consumer needs across all shopping environments.

About Catalina

Catalina is a recognized leader in shopper intelligence and personalized media, dedicated to igniting brand growth through a vast network of retailer partnerships. Its cutting-edge solutions leverage an extensive real-time shopper database, enabling brands and retailers to optimize every phase of their advertising efforts to generate significant consumer value annually. With operations that stretch across the United States, Costa Rica, and Europe, Catalina's commitment to privacy and consumer trust remains steadfast, reinforcing its position as a reliable resource in the field of shopper marketing.