#HISLEY #NOT WAGASHI #Crystal Cheese Sandwich

Embracing the Future of Confectionery with NOT WAGASHI

In a bold move to redefine sweet treats, National Department Inc., headquartered in Okayama, Japan, has announced the launch of its new brand NOT WAGASHI. Officially debuting on November 16, this brand pushes the boundaries of conventional confections, showcasing that not all sweets adhere to traditional definitions.

The flagship products, the "Crystal Cheese Sandwich" and "HISLEY," promise to captivate both the palate and the eye. Consumers interested in these innovative treats can start pre-ordering the products today through their online store.

The Essence of NOT WAGASHI

"NOT WAGASHI" stands not simply as a dismissal of traditional wagashi but aims to elevate the essence of Japanese sweets by reshaping perceptions. This brand juxtaposes and references traditional Japanese sweets while firmly establishing its unique identity, highlighting an artistic expression that combines taste with visual aesthetics.

Crystal Cheese Sandwich: A Sensory Delight

What makes the Crystal Cheese Sandwich special? Encased within a translucent shell made of clear nishikigashi, this sweet features a rich, savory cream cheese filling that delights the senses. The design cleverly addresses the typical challenges of sandwich-style sweets, preventing any messy spills of filling.

This creation doesn't just satisfy the taste buds; it presents an artistic vision as well, merging materials that allow light to pass through and reflect. The experience becomes a meditative journey, awakening a conscious appreciation for form before focusing on flavor. It's not just about eating; it's about engaging with the concept of dessert in a fresh way, transforming the act of consumption into an aesthetic experience.

In essence, while traditional wagashi is seen as a vessel for time and memory, the Crystal Cheese Sandwich serves to present