MIESROHE Unveils New Vintage Mood Collection for Autumn 2025

MIESROHE's Autumn 2025 Collection: A New Vintage Mood

MIESROHE, the renowned women's fashion brand under Mash Style Lab, is set to unveil its much-anticipated 2025 Autumn Collection, titled "NEW VINTAGEMOOD," featuring the captivating model and artist Mikako. This exciting release invites fashion enthusiasts to explore a unique blend of nostalgic modernism and contemporary styles, a testament to the brand's commitment to innovative design and sustainability. Starting from July 17th, 2024, customers can pre-order this stunning collection on MIESROHE's official online store and USAGI ONLINE.

Embracing the New Vintage Mood

The Autumn Collection, characterized by its nostalgic yet modern style, aims to resonate with today's cultural aesthetics. Mikako, who embodies natural beauty and resilience, serves as a perfect representation of the brand's philosophy. Her striking appearance—characterized by her luminous skin, sleek black bob, and long legs—reflects the contemporary Yamato Nadeshiko; a modern embodiment of feminine strength and elegance.

The collection promises pieces that seamlessly marry classic influences with fresh designs, offering a versatile wardrobe that appeals to a diverse audience. With attention to detail and a commitment to sustainability, MIESROHE designs garments that are not only stylish but also environmentally conscious.

Collection Highlights

The upcoming collection features an exciting mix of clothing, including:

- Tops starting at ¥14,300
- Pants available from ¥19,800
- Outerwear ranging from ¥19,800 to ¥34,100
- Shoes priced between ¥22,000 and ¥28,600

Each piece is crafted to provide comfort while highlighting the wearer’s individuality. The collection’s pricing reflects its high-quality materials and design intricacies, appealing to fashion-forward consumers.

Pre-order Details

The pre-order phase will begin on July 17th (Wednesday) at 12:00 PM JST, running through July 19th (Friday) at 11:59 PM JST. During this limited three-day campaign, a special MA POINT promotion will award customers a 10% point bonus on their purchases made during the pre-order period. To enhance the shopping experience, customers can place their orders through:

About Mikako

Hailing from Fukuoka Prefecture and born in 1994, Mikako is a multi-talented artist who has captivated audiences since her debut in 2013 as an original member of a five-girl dance and vocal group. She is recognized not only for her stunning looks and style but also for her substantial contributions as a stylist in the fashion industry. Currently, she stars in the Netflix reality series “You Can't Fool the Wolf Girl,” further boosting her popularity. In April 2024, Mikako is set to venture into even more creative avenues, expanding her impact as a performer and style icon.

About MIESROHE

Founded on March 3, 2022, MIESROHE was inspired by the universal design philosophy of renowned architect Ludwig Mies van der Rohe. The brand’s mission, encapsulated in the phrases “Less is more” and “God is in the details,” aims to craft outfits that harmoniously blend with urban landscapes, nature, and aquatic settings. Focused on sustainability, MIESROHE emphasizes a minimalist aesthetic without unnecessary embellishments, making it perfect for self-sufficient women who appreciate refined fashion.

Five Principles of MIESROHE:

1. Easy wearability for everyone
2. Flexibility in use
3. Simplicity and clarity
4. Lightness and comfort
5. Transparency in environmental impact

As MIESROHE ushers in its Autumn 2025 collection, it continues to champion clean, pure fashion that reflects a modern lifestyle.

Discover more about MIESROHE through its official website or follow them on Instagram.