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YachtWorld Unveils Local Currency Feature for Global Yacht Shopping

YachtWorld, the supreme online marketplace for yachts, has just announced a significant update to its mobile application that will transform how users shop for yachts across the globe. This update introduces automatic local currency support—an innovative enhancement that promises to streamline the yacht buying experience for an expanding international audience.

The newly updated app allows users to see yacht listing prices in their preferred local currencies. This change addresses a key challenge faced by buyers during international yacht purchases, reflecting YachtWorld's ongoing commitment to providing an exceptional digital shopping experience. According to Mike Grabowski, Chief Product Officer, this feature is essential as “YachtWorld serves buyers and sellers in over 100 countries,” making price clarity in familiar currency crucial for fostering buyer confidence and expediting decision-making processes.

A Global Market for Yachts

Yacht shopping inherently transcends borders. Currently, about 30% of traffic on YachtWorld originates from countries other than where the listings are based. Buyers commonly assess vessels from different nations, and recent studies indicate that around 33% of global online shoppers abandon their transactions due to confusing currency conversions. YachtWorld's internal research reveals that an impressive 92% of international buyers prefer to have prices displayed in their local currency, further emphasizing the demand for this new capability.

By eliminating the need for manual currency conversions, YachtWorld is removing a significant obstacle in the buying process, particularly important in the yacht sales sector, which often involves high-value transactions and considerable consideration.

Whether exploring options for a superyacht along the French Riviera, a sportfishing boat in Fort Lauderdale, or a catamaran in Thailand, YachtWorld’s latest app enhancement empowers potential buyers with a straightforward method to gauge listings with real-time pricing relevant to their locale.

Key Benefits of the New Update

The introduction of the local currency feature brings several advantages:

• - Accurate Currency Conversion: Automatically converts prices to local currency based on user location or preference.
• - Improved Transparency: Enables clearer comparisons across international yacht listings.
• - Ease of Comparison: Users can easily evaluate yachts that are similar in class, size, and price worldwide without confusion.

According to Kate Hurley, Regional Director of Sales at YachtWorld International, this feature is not simply a convenience but rather a fundamental change that endeavors to create a truly global yacht shopping environment devoid of the usual uncertainties.

In addition to local currency support, the YachtWorld app continues to offer:

• - Advanced filters for enhanced search capabilities.
• - Thousands of listings from professional brokers around the world.
• - Real-time notifications on saved searches and price adjustments.
• - Instant contact options for connecting with brokers.
• - An optimized mobile design for seamless browsing on mobile devices.

Available Now on iOS and Android

The new local currency feature is now live within the updated YachtWorld app, available for download globally on the App Store and Google Play. With this release, YachtWorld aims to reshape the modern yacht shopping landscape—global in its reach and personalized in the experience.

About Boats Group

Boats Group operates some of the world’s top online platforms to buy and sell boats, including YachtWorld, Boat Trader, and boats.com. Serving millions of boat buyers globally, it provides data-driven marketing solutions, AI-enhanced tools, financing services, and insightful industry analysis to help manufacturers, dealers, and brokers maximize their sales efficiency.

For media inquiries, please contact:
Courtney Chalmers
VP of Marketing, Boats Group
Email: [email protected]
Phone: 1-877-354-4069