Beko Day 2025: A Global Celebration of Collaboration for Sustainability

On November 6, 2025, Beko, a prominent global player in home appliances, organized a remarkable event known as Beko Day, which brought together over 50,000 employees from 50 countries. This celebration was not merely about festivity; it was a significant demonstration of collective action aligned with the 10th anniversary of the United Nations' Sustainable Development Goals (SDGs) and a testament to Beko's commitment to sustainability.

A Commitment to Sustainability

Beko's philosophy is interwoven with sustainability, influencing every facet of its operations—from product design to corporate governance. The event portrayed how critical sustainability is to Beko's corporate ethos, driving home the message that environmental responsibility is integral to modern business practices.

Voices of Inspiration

The day began with an engaging keynote address from Beko's CEO, Hakan Bulgurlu, followed by four thought-provoking sessions. These discussions revolved around actionable steps toward achieving the 2030 Agenda and reflected on the evolution of sustainability over the last thirty years. Notably, the sessions emphasized how Beko's technological innovations contribute positively towards the SDGs, reinforcing sustainability not just as a buzzword, but a core value embedded in the company's every action.

Zeynep Özbil, Beko's Chief Global Communications Executive Director, emphasized, "The SDGs represent a shared roadmap for a better future." By actively involving employees and connecting them with the SDGs, Beko ensures that its sustainability narrative is genuine and impactful.

Local Initiatives Making Global Waves

Beko Day acted as a catalyst for grassroots initiatives across the globe. For instance, in Türkiye, employees organized a vibrant Swap Day, facilitating the exchange of toys and creative items while also promoting local biodiversity through birdhouse construction. This initiative aligned with SDG 12, advocating Responsible Consumption and Production, as well as SDG 11, which focuses on building Sustainable Cities and Communities.

In the UK, a bake sale not only raised funds for cancer support but also championed SDG 3, Good Health and Well-Being, while also addressing SDG 2, Zero Hunger through charitable donations. Similarly, Singapore and Poland hosted movement sessions that promoted employee well-being, as part of their commitment to SDG 3.

Moreover, in Thailand, staff ran the “Save Tissue, Save the Earth” campaign to spread awareness about water conservation—directly engaging with SDG 6, Clean Water, and Sanitation. These various initiatives illustrate Beko's belief that local actions can culminate in substantial global impact.

Celebrating Creativity and Team Spirit

The spirit of Beko Day was characterized by creativity and engagement. Colleagues participated in the Global Beko Day Quiz, enjoying an interactive exploration of sustainability goals and initiatives. The Slogan Contest inspired participants to articulate imaginative ideas, with winning slogans reflecting themes of equality, innovation, and sustainable living. These slogans will help shape Beko's sustainability communication in the future.

Utilizing a shared digital platform, Beko teams from 50 countries connected, sharing reflections, photos, and ideas, transforming the day into a genuine celebration of creativity, connection, and belonging—hallmarks of Beko's corporate culture.

A Unified Vision for a Better Tomorrow

Beko Day served as a powerful reminder of the importance of unity in achieving the SDGs, reinforcing the notion that collective efforts can lead to meaningful change. By demonstrating that even small actions can generate monumental outcomes when multiplied across a global scale, Beko emphasizes how the combined commitment of its workforce can drive addiction toward a sustainable future.

As an international leader in home appliances, Beko operates in over 55 countries with a workforce exceeding 50,000 employees and has established 28 R&D and Design Centers across the world. Last reported in 2024, Beko achieved significant financial growth with a turnover of 10.6 billion Euros and continued to be recognized as the most sustainable company in the DHP Household Durables sector.

Conclusion

The success of Beko Day 2025 encapsulates the spirit of corporate responsibility and employee engagement in sustainability endeavors. It stands as a testament to Beko’s vision: "Respecting the World, Respected Worldwide," and reinforces the idea that the journey towards achieving the SDGs is one that companies, individuals, and communities must undertake together.