Sanrio Unveils Integrated Report 2025 and Engaging Kids Video Content

Sanrio Releases Integrated Report 2025

Sanrio Co., Ltd., known for its iconic characters such as Hello Kitty and Pom Pom Purin, has recently published its Integrated Report 2025. This report is pivotal as it aligns with their vision of 'One World, Connecting Smiles,' aiming to spread happiness and smiles across the globe.

The Integrated Report serves as a comprehensive communication tool that encapsulates both financial and non-financial information related to Sanrio's business strategy and operational achievements. This year’s report reflects on their decade-long long-term vision, detailing how their beloved intellectual properties (IPs) continue to resonate with fans worldwide.

Highlights of the Integrated Report 2025

1. Top Message on Vision and Strategy

In the opening message, President Tomokazu Tsuji emphasizes that the report is not just a reflection of numbers and strategies, but a representation of Sanrio’s core philosophy, which focuses on spreading joy and connectivity through their brands.

2. Long-term Vision and Strategic Milestones

The report elaborates on the company’s 10-year vision and outlines key strategic goals. It highlights the significant accomplishments over the past year as part of the mid-term management plan, showcasing their commitment to becoming a globally recognized brand while aiming for sustainable growth.

3. Proven Success of Sanrio's IP Worldwide

A dedicated section describes the mechanisms that contribute to the enduring popularity of Sanrio's IP, touching on fan engagement, merchandising strategies, and cultural collaborations.

4. Special Features

The report includes insightful discussions on global strategies and collaborations with stakeholders. It features a dialogue between Sanrio Inc. and the COO of Sanrio Shanghai, offering a glimpse into the company's global operations.

5. Sustainability Efforts

Sustainability has become a central theme in today's business landscape, and Sanrio is no exception. This report outlines their initiatives aimed at promoting sustainability, underscoring their responsibility towards the environment and society.

6. Comprehensive Data

The report also provides relevant company data, covering financial performance and operational statistics, giving a complete picture of Sanrio's business health.

Engaging the Younger Audience

In a bid to foster understanding among children about the company's mission, Sanrio launched the 'Sanrio Integrated Report School 2025 for Kids'. This engaging video series is aimed at making the contents of the report accessible and fun for children, featuring beloved characters like Hello Kitty.

The videos are presented on the YouTube channel 'Sanrio Characters,' where children can enjoy relatable content that connects them with the values and initiatives of Sanrio.

Video Links

For further details, the full Integrated Report can be accessed online in both Japanese and English versions at the following links:

This ambitious report and accompanying initiatives reflect Sanrio’s dedication to creating connections and fostering smiles across generations, thereby establishing a legacy that both children and adults can appreciate.