#Japan #Nagoya #Watanomama #Kondo Spinning #Cotton Fabric

Watanomama: A Revolutionary Approach to Cotton Fabric

Watanomama, a unique brand stemming from the century-old Kondo Spinning Company, is set to open its first spring/summer popup store at JR Nagoya Takashimaya. The brand is distinguished by its innovative fabric created using a patented technique that allows for knitting cotton without twisting it into yarn. This novel approach offers a soft and light texture that maintains the natural feel of cotton, achieved through a process that minimizes surface treatment. The popup shop will showcase a variety of popular items made from this fresh fabric, designed to enhance comfort during warm months.

The store’s location is at the 9th floor Rose Patio of JR Nagoya Takashimaya, with the event running from May 28 to June 3, following a successful winter presentation last year.

Innovative Fabric Collection

The Watanomama collection features lightweight items such as:

• - Short Sleeve Top: Priced at ¥14,300 (tax included) in Black and Blue, available in sizes S, M, and L (unisex).
• - French Sleeve Top: This stylish piece retails for ¥18,700 (tax included), offered in Black and Blue, and sizes M and L (women’s).
• - Sleeveless Dress: A perfect choice for summer, priced at ¥29,700 (tax included), available in a Free size for women and colors Black and Blue.

Each item in this collection emphasizes breathability and comfort, making them ideal for warm weather wear. The fabric allows air to circulate freely, enhancing its moisture-wicking properties to keep the wearer feeling relaxed and comfortable, even on the hottest days.

Pajama and Relaxation Series

Watanomama also offers a range of traditional fabrics for loungewear, ensuring luxurious comfort:

• - Short Sleeve Pajama Top: Available for ¥24,200 (tax included) in multiple colors including Light Gray, Navy, Black, and Pink, and sizes from XS to XL (unisex).
• - Half Pants: Priced at ¥14,300 (tax included), these are a fantastic option for summer lounging.
• - Skipper Dress: At ¥41,800 (tax included), offers a mix of style and functionality, available in Emerald, Orange, and Black.

These items leverage Watanomama’s unique technique, ensuring that the wearer feels enveloped in the softness of cotton while enjoying unmatched lightness and flexibility. The design philosophy behind Watanomama seeks to create clothing that feels as though you’re wearing nothing at all, making it perfect for summer.

Location and Event Details

The popup store will be located at:

• - Venue: JR Nagoya Takashimaya, 9th Floor Rose Patio
• - Address: 1-1-4 Meieki, Nakamura Ward, Nagoya, Aichi Prefecture, 450-6001
• - Event Dates: May 28 (Wednesday) to June 3 (Tuesday)
• - Operating Hours: 10:00 AM to 8:00 PM (subject to the shopping center’s operating hours)

For more information, you can visit the JR Nagoya Takashimaya website at https://www.jr-takashimaya.co.jp/.

About Watanomama

Watanomama represents the idea of clothing that is lightweight and soft, akin to being wrapped in fluffy cotton. The brand’s signature fabric has been developed through over a century of expertise in the cotton industry, produced in the lush surroundings of Omachi City in Nagano Prefecture. Notably, the company employs local spring water from the Northern Alps in its production processes to minimize environmental impact. By avoiding twisting the fibers, Watanomama also supports further reductions in CO2 emissions, showcasing its commitment to sustainability.

Brand Contact Information

For inquiries regarding Watanomama, please contact:

• - Kondo Spinning Company, Material Development Division
• - Tokyo Office
• - Email: [email protected]

Company Overview

• - Name: Kondo Spinning Company
• - Established: 1917
• - Website: https://www.kondobo.co.jp/
• - Business Areas: Spinning, Apparel, Retail, Real Estate

In summary, Watanomama is not just a brand; it’s a movement towards a more sustainable and comfortable way to enjoy cotton garments. This popup store invites you to experience clothing redefined.