The Fourth Edition of Barolo & Barbaresco World Opening in Austin: A New Era for Langhe Wines in the U.S.

A Night of Italian Elegance: Barolo & Barbaresco World Opening in Austin

On March 25, 2025, Austin, Texas became the epicenter of Italian wine, hosting the fourth edition of the Barolo & Barbaresco World Opening (BBWO) at The Branch Park Pavilion. This vibrant event, organized by the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, drew in about 450 trade professionals and another 450 wine enthusiasts. With over 150 producers from the renowned Langhe region participating, attendees had the chance to savor nearly 300 Barolo DOCG and Barbaresco DOCG labels.

This particular edition built upon the successful legacies of previous BBWO events held in New York and Los Angeles, establishing itself as a cornerstone in the Consorzio's international outreach strategy. The success of the Austin event marks a momentous chapter in the promotion of Langhe wines, piquing interest not just in Texas but potentially setting the stage for an upcoming edition in Canada in 2026 and another U.S. event in 2027.

Highlights of the Event

The Barolo & Barbaresco highlights included an exquisite tasting of the 2021 Barolo DOCG and 2022 Barbaresco DOCG vintages, allowing wine aficionados to experience the intricate flavors and characteristics of these celebrated wines first-hand. This experience was further enriched by the **