#Japan #Tokyo #Ribbon #Bears #Bears Ray

Bears Launches Bears Ribbon: A New Era in Cheer Dance

To commemorate its 25th anniversary in 2024, Bears, Inc. has proudly announced the establishment of its new pom dance team, "Bears Ribbon," which aims to elevate its competitive presence in the world of cheerleading. The team will operate under the umbrella of Bears' existing cheerleading franchise, "Bears Ray," which has been active since its inception in 2017, accommodating both professionals and amateurs juggling work and cheerleading.

Origin and Significance of Bears Ribbon

Founded in June 2025, Bears Ribbon made an impressive debut by clinching first place at the "USA All Star Challenge Competition 2025 EAST①" in the open category for pom dance—a notable achievement indicating its potential for future success. The Pom dance style, marked by the use of vibrant pom poms, showcases a powerful and precise display of movement, making it one of the most recognized formats within competitive cheerleading.

As a sibling team to Bears Ray, which specializes in jazz dance, Bears Ribbon will not only utilize the existing expertise but also open new paths for cheer enthusiasts looking for a specialized platform in pom dance. This division represents Bears' ongoing commitment to expanding the sport and empowering more dancers to thrive in their cheer careers.

Bears Ray's Journey and Achievements

Launched in 2017 with only four members, Bears Ray has grown into a formidable team of 23 members. Throughout its journey, the team has collected numerous accolades, reflecting its excellence and dedication to both cheer and work. A landmark moment came in 2023 when Bears Ray participated in the "THE CHEERLEADING AND DANCE WORLDS CHAMPIONSHIP," earning third place in the Open Jazz category.

The team continues to set high expectations for future events, including another chance to compete at the world championship in Florida in April 2026, following its qualification at the domestic competition “USA All Star Nationals 2025.”

Setting Goals and Future Aspirations

Bears Ribbon aims to reach the pinnacle of success by striving for world championship victories. The team functions under a tripartite structure alongside Bears Ray and Bears Rising, a professional dance ensemble formed in 2022. This configuration indicates Bears’ vision of promoting a culture that encourages individuals to pursue their dreams while maintaining a healthy work-life balance through dual careers.

Their members, many of whom work in Bears' top-tier household support services, exemplify this balance, addressing both their professional responsibilities and dance aspirations with impressive dedication.

The Joy of Cheer Dance

Globally recognized as dance/performance cheer, cheer dance has roots in cheerleading and has evolved into a competitive sport. While it enjoys popularity among students and young aspiring dancers, for professionals, finding opportunities to continue cheer dance while fulfilling job commitments is often challenging. Bears’ establishment of a corporate cheerleading team is a momentous step forward, being only the second endeavor of its kind in 20 years, following Japan Airlines (JAL).

Supporting a Dual Career Lifestyle

In line with the company’s commitment to creating a fulfilling and vibrant society for everyone, Bears offers various household and supportive services, ensuring that its employees can experience a balanced lifestyle. Members of Bears Ray exemplify this concept of a dual career, managing full-time jobs while actively participating in cheerleading activities, showcasing remarkable versatility and dedication.

In conclusion, the launch of Bears Ribbon heralds an exciting new chapter in Bears' journey, one characterized by unity, ambition, and the steadfast pursuit of excellence. The organization aspires not only to bring joy and smiles to families across Japan but also to foster a more fulfilling society through dance and cheerleading.