CapStone Invests in Joy 101: A New Era for Women's Wellness

CapStone Holdings Inc. and Joy 101: A Wellness Revolution

In a significant development for the wellness industry, CapStone Holdings Inc., a prominent family office structured holding company, has announced its strategic investment in Joy 101. The platform, which focuses on personalized, multi-modality wellness solutions, is curated by none other than Hoda Kotb, former co-anchor of NBC's Today Show. This partnership signifies a powerful alignment between innovative, women-led ventures and the growing demand for effective wellness solutions tailored for women.

A Commitment to Empowering Wellness

Heather Stone, Co-Founder of CapStone Holdings, emphasized the importance of this collaboration: "At CapStone, we recognize the growing importance of the wellness space and are proud to join Joy 101 and Hoda to inspire healthier happier lives. Through this meaningful investment, we look forward to spreading joy and sharing science-backed wellness techniques through this exciting new platform."

This supportive statement underscores CapStone's long history of investing in wellness platforms that seamlessly blend consumer demand with scalable business models. Their commitment to Joy 101 aligns CapStone's financial expertise with the cultural momentum surrounding wellness, making it a noteworthy partnership in one of the fastest-growing sectors.

Rapid Traction in the Wellness Sphere

Since its launch on May 28, 2025, Joy 101 has quickly gained momentum within the wellness community. In its first week alone, the platform attracted 40,000 app sign-ups and converted 5,000 into paying subscribers. It ranked as a top application across mobile platforms, showcasing strong consumer demand and significant potential for growth. Additionally, the platform secured $2 million in early brand partnerships, an impressive feat that reflects its innovative approach.

Hoda Kotb's role in this venture cannot be overstated. As a trusted media personality, she brings unparalleled brand equity and context trusted by audiences. Notably, Kotb is recognized for being part of the first all-female anchor team in network television history and has earned multiple Emmy Awards for her authenticity and ability to connect with viewers. This deep connection adds a compelling layer of value to the Joy 101 brand as it grows.

Community, Support, and Inspiration

Reflecting on the mission of Joy 101, Hoda Kotb stated, "Joy 101 is about building a space where women feel seen, supported, and inspired—and having CapStone join us on this journey means the world. Their support allows us to amplify our mission of delivering joy, science, and community in ways that feel deeply personal." This commitment to community and inspiration is a driving force behind Joy 101's vision.

Looking Ahead: The Future of Joy 101

With strong early growth backed by CapStone's strategic investment, Joy 101 is well-positioned for its next chapter. Upcoming plans include the development of premium expert content, in-person experiences, and a full-day wellness celebration known as JoyFest, set to take place in Spring 2026. This expansion promises to offer even more valuable resources for women seeking wellness solutions in various aspects of their lives.

About CapStone Holdings, Inc.

CapStone Holdings, Inc. is a family office-structured holding company that has maintained a balanced portfolio through investment strategies that maximize innovation while minimizing risk. With a focus on identified opportunities across various industries for over 35 years, CapStone has a proven track record in facilitating transformative ventures while also engaging in targeted philanthropic efforts. For further details about CapStone Holdings, visit their website at www.capstoneholdingsinc.com.

In conclusion, CapStone’s investment in Joy 101 represents a landmark achievement in the wellness space, a sector poised for significant growth fueled by innovative ideas, strong leadership, and the unwavering support of dedicated partners like CapStone.