#Japan #Osaka #Sunstar #Ora2 #Ora² Feels

Introducing Ora² Feels: A New Era of Oral Care

Ora², the number one brand in whitening toothpaste sales, is set to launch a groundbreaking line called "Ora² Feels" on October 9, 2026. This innovative series, which includes toothpaste and mouth mist, is rooted in the principles of Sensory Science, presenting a unique opportunity for consumers to choose aromas tailored to their mood.

A Response to Modern Stress

In today’s fast-paced digital world, younger generations are increasingly encountering 'micro-stresses' in their daily lives. According to recent surveys, about 47.3% of Gen Z participants expressed a desire to control their own moods. This demand has fostered a growing market for products that help manage mental health through olfactory and tactile experiences, significantly expanding to a projected ¥3.9 trillion by 2025, up from ¥2.6 trillion in 2021.

Recognizing this trend, Ora² aims to transform traditional oral care from a mundane routine into an uplifting experience. The "Ora² Feels" series integrates years of expertise in stain care with the insights from Sensory Science, a field that scientifically evaluates unobservable emotional values and comfort.

The Features of Ora² Feels

The hallmark feature of the "Ora² Feels" line is the collaboration with a global fragrance company to create mood-related scents. Consumers can choose from “Comforted” (Osmanthus Earl Grey), “Mindful” (Fresh Leaf Green Tea), and “Delighted” (Sparkling Basil Mandarin) based on their feelings each day. Each flavor is designed to transform daily brushing into a refreshing ritual.

Notably, the toothpaste employs a new “Dense Bubble Stain Clear Formula” that produces fine, granular bubbles to effectively dissolve stains while providing a pleasing sensation for the user. Accompanying this, a travel-friendly assortment set featuring three distinct flavors is also available.

Meanwhile, the mouth mist serves as an on-the-go solution to refresh and care for oral hygiene, utilizing convenient packaging that appeals like cosmetic products. Just a spritz can shift moods and eliminate bad breath, making it perfect for busy lifestyles.

Elevating Daily Routines

"Ora² Feels" aims to enhance the daily ritual of brushing teeth, aligning oral care with wellness. By integrating scents, designs, and textures, it encourages users to view oral hygiene not just as a task, but as a moment for self-care and mental upliftment, effectively acting as a daily 'amulet.' This product evolution suggests that oral care can transcend being a mere obligation to become a cherished part of personal well-being routines.

Background Development

Since its inception in 1997, Ora² has revolutionized the oral care market by infusing beauty and self-esteem into daily habits. The emergence of “Ora² Feels” stems from a focus on the concept of 'sensitivity value'—the idea that personal well-being can be nurtured through sensory experiences.

In a world filled with the pressures of social media and work, younger generations increasingly look for ways to shield and elevate their mood. "Ora² Feels" is designed to fit seamlessly into their lives, offering comforting scents and soothing sensations to enhance mental health.

Product Availability

The new line will first be available through select sellers, including Amazon and Loft stores, starting August 17, 2026. The general availability will expand to various retail outlets nationwide from October 9, 2026.

About Ora²

Ora² embodies a philosophy of merging oral care with beauty, promoting a confident and fulfilling lifestyle. As the leading whitening toothpaste brand, it continuously adapts to meet modern consumer values, providing solutions designed for individual needs in the journey to self-enhancement.

About Sunstar Group

Established with a vision for health and wellness, Sunstar Group aims to contribute to the longevity and vitality of its consumers through innovative oral care, health products, and beyond. With a commitment to enhancing lifestyle and personal well-being, Sunstar seeks to empower every individual to enjoy a healthier, more fulfilling life.