Consumer Insights: What Customers Really Want from Hair Salons
New Consumer Research on Hair Salon Services
In a recent survey conducted by Fancrew, a company based in Tokyo, significant insights have emerged about what salon customers truly value and the challenges they face during their visits. Targeting its pool of 959 members, the research provides a detailed look into consumer preferences and experiences in hair salons.
What Customers Appreciate
One of the standout findings from the survey was that a staggering 68% of respondents indicated that they appreciate the availability of drink services in salons. This was followed closely by the desire for complementary free Wi-Fi and the option to read magazines or watch videos on tablets, each favored by 46% of survey participants.
When given a tablet, 48% of customers prefer using it to read magazines, while only 14% opt to watch videos, suggesting that print media still holds a strong preference among patrons.
Areas of Discontent
However, not all experiences are positive. The survey revealed that 36% of respondents felt uncomfortable when stylists initiated conversations despite their desire for silence. Moreover, 33% grappled with effectively communicating their desired hairstyles, indicating a disconnect between customer expectations and stylist interpretations.
Methodology
The survey harnessed the power of internet-based questionnaires targeting general consumers, specifically focusing on registered members of Fancrew—who total around 1.5 million nationwide. Conducted within a two-week window from July 7 to July 24 in 2025, the study encompassed 17 questions exploring attitudes toward AI integration in beauty services and general preferences for salon offerings.
Furthermore, though the findings showcase notable areas for improvement, some insights also touch on the increasing interest in how technology can reshape the customer salon experience.
Summary of Findings
1. 68% of consumers want drink services at salons.
2. 48% of patrons read magazines when using tablets provided by salons.
3. 36% express frustration over unwanted conversations, while 33% struggle to convey the desired outcome for their hairstyles.
For a comprehensive look at the survey results or to obtain additional data, interested parties are encouraged to contact Fancrew directly. Proper credit should be acknowledged to Fancrew Inc. when citing this research, including a link to their website for reference.
About Fancrew
Fancrew specializes in leveraging innovative technology to analyze the voices of customers and employees alike. Their objective is to enhance various facets of business operations, including product development, customer engagement, and overall operational efficiency within diverse industries. Additionally, Fancrew manages the experiential information platform known as 'Fancrew' and provides extensive internet research and marketing support services.
Company Overview
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Topics Consumer Products & Retail）
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