Tuya Smart Unveils New European Headquarters to Drive Regional Expansion in Smart Technology

Tuya Smart Launches Newly Renovated European Headquarters

DÜSSELDORF, Germany — On December 2, 2024, Tuya Smart (NYSE: TUYA, HKEX: 2391), a global cloud platform service provider, inaugurated its renovated European headquarters in Düsseldorf. This update marks a crucial milestone for Tuya as it solidifies its commitment towards enhancing its brand presence and expanding its reach across Europe amid the growing demand for smart technologies.

Since establishing its European base in Düsseldorf in 2019, Tuya has formed a localized team dedicated to the European market. The company has leveraged this locale to partner with prominent European brands, including Schneider, Philips, Hama, Denver, and Calex. Together, they are integrating smart products across various consumer electronics channels, both online and offline, thereby enriching the European consumer's experience of smart living.

As the European smart market grows rapidly, Tuya has revamped its Düsseldorf headquarters to better cater to evolving customer needs and deliver personalized services throughout the region. The renovation aims to reflect the dynamic landscape of smart technology and respond to the increasing local demand for innovative solutions.

The inauguration event featured notable speeches, including one from Astrid Becker, General Manager for Asia and Australia at NRW Global Business. She praised Tuya's intensified engagement in North Rhine-Westphalia (NRW) and Düsseldorf, highlighting significant opportunities for smart solutions within local communities. Becker emphasized the collaborative potential in the region to drive innovation.

Welcoming remarks were also made by Annette Klerks, Interim Director of the Economic Development Office of Düsseldorf. She expressed pleasure in Tuya's growth and its active involvement in the local network, noting that energy optimization technology is crucial for achieving municipal climate protection and carbon neutrality goals. Tuya’s innovative smart solutions empower individuals and businesses to effectively contribute to these objectives.

Tina Yu, General Manager of Eurasia at Tuya Smart, shared her insights on the company's journey in Europe.