#Japan #Nagoya #Second Street #Sekasto Hobby #Collectors

Second Street Launches Sekasto Hobby Online Store

On November 13, 2025, Second Street, a subsidiary of GEO Holdings, is set to unveil its new online hobby store, Sekasto Hobby. This launch aims to cater specifically to collectors and enthusiasts of subculture items. The platform will feature a wide array of products curated by knowledgeable staff, alongside improved search functionalities for a better user experience.

Anticipating Market Needs

According to the Japan Toy Association, the domestic toy market is projected to reach a value of 1.09 trillion yen in 2024, marking an all-time high. This growth is driven by a passionate fanbase collecting rare items across various genres. The rise in demand is particularly notable among the 'Kidults'—a term that combines kid and adult, referring to adults who enjoy hobbies and toys they loved in childhood.

Recognizing this trend, Second Street has decided to launch Sekasto Hobby to offer a more specialized shopping experience. The store will not only focus on retro items but also on contemporary collectibles, bridging the gap between nostalgia and modern trends.

Features of Sekasto Hobby

Sekasto Hobby will provide a detailed online shopping experience with numerous categories—ranging from action figures to model kits and video games. With up to 487 different search criteria for products, customers can easily find the specific items they are looking for. Each item will be meticulously evaluated by experts who understand the unique needs of collectors, ensuring that the selection is both appealing and reliable.

Furthermore, the website will consistently deliver updated product information to enhance customer knowledge and improve the shopping experience. With plans to expand the number of categories and items available for purchase, Sekasto Hobby is set to become a go-to online store for enthusiasts across the nation.

Grand Opening Sale

To celebrate the grand opening of Sekasto Hobby, from November 13 to December 1, special campaigns will be available for customers. Here’s a glimpse of what to expect:

1. Discounted Featured Products

A selection of 17 highlighted products will be offered at 50% off, including exclusive items like Transformers G1 No.17 Soundwave and SMSP Son Goku ver1.5 DB.06 F Prize THE GOLD. Each product is available in limited quantities.

2. Opportunity to Win Gift Cards

Customers who make a purchase during the opening period will be entered into a lottery to win Amazon gift cards valued at 10,000 yen, as well as other smaller denominations.

3. Free Shipping Coupons

To encourage online shopping, free shipping vouchers will be distributed to customers who visit the campaign’s special site.

4. Increased Selling Prices

During the campaign, customers can also benefit from a 20% increase in the price offered for items they sell to Sekasto Hobby, helping them get more value from their collectibles.

5. Future Discounts

Anyone making a purchase or sale during the campaign will receive valuable coupons for future transactions, including discounts on shipping and additional boosts on trade-in values.

6. Follow Us Campaign

Following Sekasto Hobby’s official accounts on social platforms will also give customers a chance to win extra prizes.

About Second Street

Second Street operates over 1,000 stores both domestically and internationally, promoting a lifestyle of reusability. They offer a wide range of products including clothing, accessories, furniture, and toys, catering to diverse consumer needs. The company aims to support sustainable living through their expansive online and offline services, providing an integral part of the community's retail landscape.

In a world fraught with waste, Second Street—through initiatives like Sekasto Hobby—encourages a culture of reuse and appreciation for diverse hobbies. With an ever-growing audience of collectors, the grand opening of Sekasto Hobby marks a significant milestone in their mission to enrich lives through sustainable practices.