#Japan #Tokyo #Freedom Ramen #Grit Capital #TANAKA VALUE-PLUS

The Introduction of Freedom Ramen in Hotels

In a significant move, Kasoku Corporation, based in Shinjuku, Tokyo, has begun offering 'Freedom Ramen', an instant noodle certified as Halal by MUIS, at its Hotel Aima in Ueno, Tokyo, and Hotel Sanrriott in Osaka. Collaborating with Grit Capital Pte Ltd from Singapore and TANAKA VALUE-PLUS TRADING Co., Ltd., the introduction addresses the growing demand from guests with diverse dietary needs.

Freedom Ramen caters to vegans, Muslims, those with allergies, and others requiring dietary considerations. This product is not only designed to meet the needs of these guests through “food barrier-free” options but also serves as an emergency food supply, which is essential for disasters.

Background of the Initiative

With the increasing number of Muslim travelers and a rising interest in vegan diets, especially with events like the upcoming Osaka Kansai Expo, hotels need to adapt their food offerings drastically. Freedom Ramen offers three flavors, comprising 100% plant-based ingredients alongside a seafood variant that includes shrimp. This assortment has already received MUIS Halal certification, allowing guests with various dietary restrictions to enjoy a meal together.

The ramen has received notable recognition as a disaster preparedness food option. Various municipalities, universities, and hotels are now adopting it as part of their food storage solutions. Additionally, notable airlines have started including Freedom Ramen in international in-flight meals, thus broadening its acceptance in significant public and transportation settings.

Given this market shift, Kasoku Corporation plans to eventually expand the ramen's availability across 47 hotels nationwide, building on the successful pilot programs at Hotel Aima and Hotel Sanrriott Osaka.

Market Overview

Recent statistics on hotel guests reveal a diverse national composition, with visitors from Taiwan (25%), Thailand (15%), the United States (11%), Australia (11%), and Hong Kong (6%). This demographic shift signifies a substantial interest among various demographic groups in trying new flavors, showcasing a high rate of repeat visitors eager for more.

Insights from Leadership

Yoshisuke Tanaka, the Founder & CEO of Grit Capital Pte Ltd, expresses enthusiasm about Freedom Ramen stating, “It provides an inclusive dining option that transcends nationality and dietary restrictions, reflecting our vision of ‘One Table.’ This initiative not only addresses the needs of diverse guests but also strengthens the resilience of local communities in times of crisis.”

He believes that this product enhances the quality of accommodations, making them a preferred choice for both domestic and international visitors and fostering a broader movement towards food barrier-free concepts across the hospitality industry.

On the other hand, Keisuke Arai, CEO of Kasoku Corporation, highlights the increasing diversification of traveler preferences. Arai mentions, “As guests shift towards long-term stays, offering food options that align with their lifestyles becomes imperative. Freedom Ramen addresses various dietary needs while functioning as an emergency food source, combining food barrier-free principles with resilience.”

Properties Overview

• - Hotel Aima

Location: 2-19-7 Higashi-Ueno, Taito-ku, Tokyo
Number of Rooms: 18
Website

• - Hotel Sanrriott Osaka

Location: 1-9-13 Hakuro-machi, Chuo-ku, Osaka
Number of Rooms: 113
Website

Conclusion

With the introduction of Freedom Ramen, flying the flag for inclusivity and safety, Kasoku Corporation paves the way for a future where all guests, regardless of dietary restrictions, can share meals together comfortably. Encouraging the hospitality sector to adopt such practices may not only respond to immediate trends but also enhance the overall visitor experience in Japan, fostering a welcoming and inclusive atmosphere.