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The New Look and Functionality of Nerunoda Sleep + Fatigue Relief

House Wellness Foods has announced a significant upgrade to its popular functional drink, Nerunoda, rebranded as "Nerunoda Sleep + Fatigue Relief." Set for a nationwide release on September 29, 2025, this revamped product highlights the benefits of GABA, specifically its role in enhancing sleep quality and alleviating temporary fatigue, catering to individuals seeking better rest and recovery.

Key Features of the Revamped Product

The newly designed Nerunoda focuses on two main aspects: improving sleep quality and mitigating temporary fatigue caused by everyday demands. As reported, GABA supports deeper sleep and enables a refreshing awakening. The reformulated drink aims to provide more significant benefits, particularly for individuals feeling the strain of work or study commitments.

1. Improved Ingredients

Incorporating vitamin B1 into its formulation, Nerunoda aims to bolster daily nutritional intake, helping individuals maintain energy levels throughout busy days. These enhancements signal a thoughtful approach to nutrition, addressing both fatigue and sleep challenges.

2. Eye-catching Design

The packaging has been meticulously designed with the phrase "Sleep + Fatigue Relief" prominently displayed. The design features deep blue, evoking a night sky, adorned with illustrations of stars and a moon, creating a calming visual that resonates with the product’s intended use before bedtime. This thoughtful design approach ensures that the benefits of the drink are immediately clear to consumers.

3. Refined Flavor

Transitioning from a refreshing orange flavor to a more soothing non-fruit juice orange taste, the revamped Nerunoda invites users to enjoy a calming drink before sleeping. This flavor alteration is based on consumer feedback and comparative tasting sessions, underscoring House Wellness Foods' commitment to creating a product that enhances relaxation.

Functional Claims

The revised Nerunoda remains a functional food with a formal registered number (J955). Each serving contains 100mg of GABA, along with 7.5mg of piperine extract and 4mg of ginger extract—two spice-derived ingredients that complement the overall formulation. While these spice extracts are not part of the functional claims, they contribute to the overall sensory experience of the drink.

GABA's Dual Benefit

GABA has been clinically reported to enhance sleep quality—supporting deeper, more restorative sleep, and to alleviate temporary mental fatigue and stress from daily activities. This dual-functional approach is designed to assist consumers facing relentless work or studies, effectively reinforcing their well-being after a long day.

Development Narrative

Growing Concern for Sleep Quality

Recent surveys conducted by House Wellness Foods have revealed an increasing trend of dissatisfaction with sleep among the population since 2022. Understanding this hardship, the company realized the need to address not just sleep quality but also the fatigue accompanying busy lifestyles. The revamped Nerunoda serves as a proactive response to these evolving consumer needs.

Target Audience

Nerunoda aims to engage individuals in their 30s and 40s who are increasingly mindful of their sleep quality and frequently experience temporary fatigue due to their intense daily routines. The revitalized formulation and packaging have been tailored to resonate with this demographic, encouraging them to explore how the product could enhance their health and comfort.

Unique Campaign Collaboration

Additionally, House Wellness Foods has partnered with the popular game "The Idolmaster: Shiny Colors" to launch a special campaign featuring characters Shirasu Sakuya, Kuwayama Chiyuki, and Suzuki Hana as brand ambassadors. This campaign, running from July 22 to October 22, 2025, encourages fans to purchase the product and upload receipts for a chance to earn points toward exciting rewards. With this engaging collaboration, House Wellness Foods is tapping into the gaming community to promote health and wellness in a fun way.

Product Overview

• - Product Name: Nerunoda Sleep + Fatigue Relief
• - Volume: 100ml
• - Price: Open price (approx. ¥238 excluding tax)
• - Release Date: Available from September 29, 2025, with potential for early availability based on stock levels.

For more information on the product and the ongoing campaign, visit the official websites. The Nerunoda brand site will be updated with fresh content on September 10, 2025.