The Apurva Kempinski Bali: Championing Sustainable Luxury at 2024 ULTRAs
A Beacon of Sustainable Luxury: The Apurva Kempinski Bali
In a remarkable demonstration of its commitment to luxury with a conscience, the Apurva Kempinski Bali has once again set a benchmark for sustainable hospitality. Recognized as the 'Best Sustainable Hotel' at the illustrious 2024 ULTRAs Awards held at Kensington Palace in London, the resort has solidified its position as a leader in eco-friendly luxury.
This prestigious accolade, celebrated on November 7, 2024, is the culmination of a rigorous selection process that involved votes from an impressive 28 million members of the GHA DISCOVERY loyalty program. The ULTRAs, renowned for honoring the top performers in luxury travel, spotlight the finest hotels, airlines, and travel destinations, marking this achievement as a crowning moment for the Apurva Kempinski Bali.
Commitment to Sustainability
The Apurva Kempinski Bali takes immense pride in intertwining luxury with sustainability, driven by deep-rooted principles of Environmental, Social, and Governance (ESG). The resort's dedication to sustainable growth manifests through its operational initiatives, which revolve around four principal pillars: Guest Intelligence, Gastronomy, Craftsmanship, and Cultures. Each pillar incorporates sustainability at its core, ensuring a minimal environmental and social footprint while delivering an unparalleled guest experience.
Among the various initiatives championed by the resort are efforts in Sustainable Agriculture and Educational Development, aimed at uplifting the local community. The establishment engages in cutting-edge sustainability practices, including a hydroponic rooftop garden, waste management systems, and electric vehicle services for guests. Furthermore, the resort conducts mangrove planting programs to restore local ecosystems, cementing its role in environmental stewardship.
A Celebration of Indonesian Heritage
Every aspect of the Apurva Kempinski Bali is curated to honor Indonesia's unique culture and heritage. The architecture—a stunning tribute to the Majapahit kingdom—among other elements, reflects the region's rich history and tradition. An annual campaign titled 'Powerful Indonesia' embodies this mission, integrating contemporary luxury with cultural respect.
According to Vincent Guironnet, the General Manager, “It is truly an honor for us to be recognized globally as a leader in sustainable hospitality. This achievement is a testament to our unwavering dedication to redefining luxury through a sustainable lens.” The resort's journey towards an eco-friendlier future is underscored by a promise to continuously innovate and foster meaningful change.
A Luxurious Retreat
Perched on a breathtaking cliff in Nusa Dua, the Apurva Kempinski Bali presents an enticing blend of luxury and sustainability. The resort features 475 elegantly designed rooms, suites, and villas, with 60% of these accommodations equipped with private plunge pools, enhancing guests' experiences while ensuring a seamless connection to nature.
As part of its premium offerings, the resort extends unique culinary experiences and traditional spa treatments, alongside versatile meeting and chapel spaces for various events—transforming its stunning premises into a memorable stage for curated experiences.
In summary, the Apurva Kempinski Bali stands unparalleled as a model of sustainable luxury, merging extraordinary guest experiences with environmental responsibility. Its recent recognition at the ULTRAs highlights a significant step forward, not just for the resort itself, but for the global hospitality industry as a whole, inspiring other establishments to follow suit towards sustainable excellence.