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Understanding Brand Recognition in the Age of AI

In the rapidly evolving landscape shaped by generative AI and AI-driven search engines, businesses must adapt to new paradigms of communication and brand recognition. Meltwater Japan Co., Ltd., a leader in social listening tools, is co-hosting a seminar titled "In the AI Era, How Companies are Chosen by How They are Spoken About – Analyzing Through Share of Voice & Share of Model," along with PLAN-B Marketing Partners. This event is set to take place on July 7, 2026.

Seminar Overview

As AI technologies like ChatGPT become more integrated into consumer interactions, the question of not just what companies communicate but also how they are perceived by markets, consumers, and AI systems arises. This shift is leading to a crucial need for brands to grasp their Share of Voice (how they are communicated by individuals through social media, reviews, and news) alongside the emergent Share of Model (how they are referenced or endorsed by AI).

The focus of this seminar will be to merge the insights from Meltwater’s data analysis concerning market and consumer behavior with PLAN-B’s expertise in AI-powered comprehension and citation analysis. This collaborative effort aims to pave the way for organizations to build effective communication strategies in an AI-centric world, addressing the challenges brands face today.

Learning Outcomes

Participants of the seminar can expect to gain valuable insights that will include:

• - Strategies for communicating in a way that makes brands favorable in AI-generated contexts.
• - Practical tips to enhance brand visibility across AI platforms.
• - Guidance on developing new brand strategies and KPIs that resonate in today's GEO-driven environment.

Target Audience

This seminar is particularly beneficial for:

• - Those working in brand strategy or marketing within B2C companies.
• - Individuals grappling with brand recognition and communication challenges in the age of AI.
• - Professionals eager to understand how their brands are perceived in the market.
• - Businesses looking to revise their communication strategies in the context of generative AI and AI-driven search trends.
• - Decision-makers aiming to leverage data for enhancing brand strategies and marketing initiatives.

Featured Speakers

• - Ryo Takahashi

Senior Enterprise Account Executive, Meltwater Japan
Takahashi brings rich expertise in supporting clients’ PR and marketing activities, working from a data intelligence standpoint. He specializes in crafting effective communication strategies based on insights gathered from social listening and competitive analysis, ensuring clients are empowered to make data-driven decisions.

• - Haruki Ide

Head of AI Marketing Division, PLAN-B Marketing Partners
Ide has been with PLAN-B since 2018, working his way up through roles in SEO consulting and digital solutions. His current focus is on managing AI-marketing services, particularly related to large language model optimization, guiding numerous companies through the complexities of AI-driven marketing and brand development.

About Meltwater Japan Co., Ltd.

Meltwater is a prominent figure in the field of media, social, and consumer intelligence, having been established in Norway but is now headquartered in the U.S. With over 27,000 companies worldwide utilizing their insights, Meltwater began its operations in Japan in 2009 and has been at the forefront of aiding PR, marketing, and brand strategies through real-time analysis of global news, social platforms, and online data.

For more information, visit their website at Meltwater Japan.