#Japan #Tokyo #Matsuya #Ginza #Lucky Bags

Matsuya's 2026 Lucky Bags: A Unique Experience in Shopping

As we approach the New Year, Matsuya, a renowned department store in Ginza, Japan, is set to celebrate its centenary with a special offering of 2026 lucky bags, known as 'Shofukubukuro.' These bags will go on sale from January 3rd, 2026, at 10 AM at the Matsuya Ginza store and from November 4, 2025, via the online store until December 23, 2025.

A Centenary Celebration

In 2025, Matsuya Ginza marks its 100th anniversary, and the lucky bags are designed to embody the theme 'Wa,' which represents connection and community. Each bag promises a unique shopping experience that reflects the charm of Ginza and Asakusa. With the increasing cost of living, the bags also include a variety of food items to cater to the needs and desires of the modern consumer.

Thematic Collections

The 2026 lucky bags showcase the concept of 'Wa' (meaning harmony), emphasizing the connection between people and experiences. The collection features an array of options, from luxurious high-priced bags to budget-friendly products aimed at supporting daily living. They symbolize a hope for joy and connection in the coming year, offering a 'wonderful' selection for all.

Special Features of the 2026 Lucky Bags

• - Experience-Oriented Products: Instead of mere merchandise, many of the bags offer experiences that engage customers and provide memorable moments.
• - Community Inspirations: Collaborating with local artisans, Matsuya has curated an assortment of original products highlighting the rich culture of the Ginza and Asakusa regions.
• - Diverse Offerings: There are bags themed around various experiences, including gourmet food, cultural visits, and more, ensuring there is something for everyone.

Highlights of the Special Bags

Among the various selections:

1. GINZA FROZEN GOURMET Bag

• - Price: 50,000 JPY (Valued at 90,000 JPY)
• - Contents: A selection of high-quality frozen foods from renowned Ginza dining establishments, along with dining vouchers for pair lunches, allowing customers to enjoy gourmet experiences from home.
• - Limited Availability: Only three bags are available, with a pre-lottery application required.

2. Traditional Sweets Tour Bag

• - Price: 11,550 JPY (Valued at 13,000 JPY)
• - Contents: A collection of traditional sweets alongside a hands-on experience in making Japanese treats at a local shop.
• - Exclusive Access: Includes coupons to visit famous Ginza sweet shops.

3. Asakusa Experience Bag

• - Price: 4,545 JPY
• - Contents: Enjoy a day in Asakusa with tickets for local attractions and experiences tailored for family fun.
• - Hands-On Activities: Engage in creating food samples and traditional Japanese snacks.

Conclusion

Matsuya's 2026 lucky bags are not just about shopping; they are about connecting with the culture and community of Ginza and Asakusa. By offering a blend of experiences and curated products, Matsuya aims to bring joy to its customers as they step into a new year filled with hope and connection. Be sure to mark your calendars for this exceptional shopping opportunity!

Additional Details:

• - Sales Numbers: Approximately 12,000 bags will be available for purchase.
• - Sales Target: Aiming for 103% of last year's sales.
• - Shop Online: For those unable to visit the store, the lucky bags can be ordered online starting November 4, 2025.