LINE FRIENDS SQUARE Set to Launch at Universal CityWalk in 2025

A New Destination for LINE FRIENDS Fans

On April 25, 2025, LINE FRIENDS will unveil its third retail location in the United States at Universal CityWalk Hollywood. As a favorite among fans globally, this character brand has made a name for itself through its innovative products and charismatic characters. With a reputation for creating enriching shopping experiences, the new LINE FRIENDS SQUARE aims to cultivate excitement and engagement among both new and existing fans.

Located adjacent to the famous Universal Studios Hollywood, this new store promises to be a vibrant addition to the entertainment hot spot. By capitalizing on the millions of annual visitors to this location, LINE FRIENDS will immerse shoppers in its delightful world. The store will showcase an impressive array of products, highlighting K-pop as well as exclusive merchandise inspired by well-known NBCUniversal franchises, presenting fans with an extensive selection.

Upon entering the store, visitors will be greeted by an impressive LED screen that showcases dynamic character content and brand storytelling. As part of the immersive experience, this visually striking feature is designed to captivate onlookers and enhance the shopping experience. Shoppers can explore over 600 unique SKUs, offering everything from adorable plush toys to fashionable apparel and select limited-edition items.

Among the exciting product launches is the BT21 Universal collection, specifically created for this unique location. This exclusive line includes a charming selection of plush toys, trendy accessories, and various lifestyle items that embody the spirit of K-pop and its crossover appeal with global audiences. Additionally, the store will stock items from the LINE FRIENDS' new COLLER NBCUniversal series, which fuses beloved characters from iconic franchises such as Despicable Me, Trolls, and Felix the Cat. These offerings provide fans with personalized opportunities to customize their bags and smartphone cases, making each purchase uniquely theirs.

To celebrate the grand opening, LINE FRIENDS has planned special events and fan giveaways, ensuring an interactive experience that goes beyond mere shopping. Enthusiasts can participate in exciting activities that engage them more deeply with the characters they love.

As the brand expands its retail presence in the U.S., LINE FRIENDS continues to transform the perception of character merchandise into a significant cultural and lifestyle phenomenon. Known corporately as IPX, the brand has redefined itself from its origins linked to digital sticker characters on the messaging app LINE, boasting over 200 million active users. Through innovative collaborations with top-tier brands and creative artists, LINE FRIENDS has developed an extensive catalog of intellectual properties, including the hugely popular BT21, made in partnership with the globally recognized boy band BTS.

Operating in key markets worldwide, including Tokyo, New York, and Shanghai, LINE FRIENDS stands at the intersection of contemporary pop culture and retail. The launch of the new LINE FRIENDS SQUARE at Universal CityWalk Hollywood reflects its ongoing commitment to bringing joy and unique merchandise directly to its fans. As part of a lively area filled with vibrant dining, shopping, and entertainment options, the new store will serve as a must-visit destination for both fans and curious newcomers alike.

For more details about the grand opening celebrations and product availability, fans can visit the LINE FRIENDS official website or follow them on social media at @linefriends_us. This expansion marks another exciting chapter for LINE FRIENDS as they continue to grow, connecting with audiences worldwide and bringing their distinctive characters to life in an engaging retail environment.