#Japan #Tokyo #loyalty program #Bean to Bar #Dandelion Chocolate

Dandelion Chocolate's New Loyalty Program

Dandelion Chocolate Japan, headquartered in Taito, Tokyo, is thrilled to announce the introduction of its inaugural Loyalty Program as it approaches its 10th anniversary in Japan in February 2026. Founded in San Francisco, Dandelion Chocolate has been dedicated to delivering the true flavor of cocoa and its captivating stories since its entry into the Japanese market in 2016. This new program aims to deepen existing relationships with customers and foster new connections through personalized experiences.

Background of the Loyalty Program

Dandelion Chocolate sees itself as more than just a chocolate seller; it is a purveyor of unique experiences through its Bean to Bar culture. Over the years, the brand has experienced a growth in repeat customers visiting its stores and online shop. This shift has highlighted the need for a structure that provides each customer with a more tailored experience. With the launch of the Loyalty Program coinciding with its 10th anniversary, Dandelion Chocolate seeks to cultivate a fresh relationship between customers and cocoa.

Overview of the Loyalty Program

The Loyalty Program offers three tiers: Basic, Expert, and Master, based on purchase amounts and frequency. Here are the key details:

• - Update Date: Membership status will be updated on the 1st of every month from purchases made after April 15, 2026.
• - Applicable Stores: The program is valid at the official online store and selected domestic locations (excluding some pop-up stores).
• - Tier Determination: Levels will be assessed based on total purchase amounts from previous transactions, with plans for future enhancements to the benefits.

To participate in the program, registration for the e-newsletter is mandatory. Here’s how it works:

• - New Customers: Register via the provided URL to join the e-newsletter and become eligible.
• - Existing Customers: Those already subscribed to the e-newsletter will automatically qualify for the program without additional steps.

Important Note: Without being registered for the newsletter, you will not receive benefits, regardless of any purchase history in-store or online. Ensure your registration status is confirmed before making purchases.

Utilizing Membership Cards

Customers can utilize their membership cards in two ways:

• - Online Store: Place orders while logged into your account.
• - Physical Stores: Present the membership card (QR code) during checkout.

Post-Purchase History: Unfortunately, it is not possible to merge purchase records after the fact, so please ensure you present your card before checkout.

Frequently Asked Questions

Membership Fees: There are no enrollment or annual fees to join. Registration for the e-newsletter is the only requirement for participation.
Prior Registration: If you are already subscribed to our newsletter, there is no need to register again; your current email address will suffice.
Check Your Current Tier: You can verify your member tier through the ‘My Page’ section of the online store.
In-Store Purchases: Yes, in-store purchases contribute to tier evaluations. Just show your membership card at checkout, noting that some pop-up stores may be excluded.
Forgetting to Show Membership Card: Unfortunately, we cannot accommodate retroactive integration of purchase records once the transaction is complete. Please ensure to show your card when making a purchase.
Multiple Accounts: We are unable to combine purchase histories across different accounts. Moving forward, we recommend using your primary account for all purchases.
Tier Updates: Membership tiers will automatically reset every month based on previous purchase totals.

About Dandelion Chocolate

Founded in San Francisco in 2010 by Todd Masonis and others, Dandelion Chocolate began its journey in a friend's garage, crafting chocolate after selling a web business in 2008. The founders aimed to recreate authentic chocolate by reverting to age-old manufacturing methods, resulting in the establishment of Bean to Bar chocolate. Dandelion Chocolate sources its cacao beans directly from farmers, engaging in dialogue and negotiation regarding the fermentation and drying processes, ensuring they import high-quality beans. By using only single-origin cacao and organic cane sugar, they maintain a commitment to pure flavors.

Dandelion Chocolate established its first Japanese location in Kuramae, Tokyo in February 2016 and has since expanded to Ise, Mie, and Kichijoji, Tokyo, as of April 2026. For more information, visit their official website here and follow their Instagram here.