Tesla Model Y Dominates Japan's EV Market
In an impressive feat, the Tesla Model Y has claimed the title of the top-selling electric vehicle in Japan's regular car segment (excluding lighter vehicles) for the first half of 2025. Between January and July, the Model Y's sales have surged, demonstrating that Japanese customers highly value this mid-size SUV and that Tesla is steadily strengthening its foothold in the Japanese market.
The Model Y has continued its success globally, already achieving over one million units sold for two consecutive years in 2023 and 2024. This trend is set to continue into 2025 with high customer demand. Notably, following the model change announcement in January 2025, significant improvements have been implemented within the year, such as an increase in the range for the Model Y Long Range AWD from 635 km to an impressive 682 km on a single charge.
The vehicle's starting price is set at approximately 5,587,000 yen, making it a competitive option in the electric vehicle segment. With its remarkable range, innovative technologies, and spacious interior, the Model Y offers a comfortable driving experience, standing out among mid-size SUVs.
Moreover, for buyers looking to acquire a Tesla in 2025, the CEV subsidy of 870,000 yen is available. Coupled with local municipal grants, this presents an excellent opportunity for customers to own a Tesla at a reduced price.
Technology and Safety Innovations
Tesla continually emphasizes safety and innovation. Development engineers have highlighted the technological advancements integrated into Tesla vehicles, designed to enhance safety and performance. You can find detailed discussions of these features on Tesla's official Twitter account, revealing insights into their commitment to creating safe and efficient electric vehicles.
Record Global Deliveries
On a larger scale, Tesla has reported record-breaking global delivery figures, with over 497,000 vehicles delivered in Q3 2025 alone. This achievement is coupled with the introduction of 12.5 GWh of energy storage products, marking the highest performance in both vehicle delivery and energy integration to date. Tesla expresses gratitude to customers, employees, suppliers, shareholders, and supporters who have contributed to these milestones.
Tesla's Model Lineup
Model 3
- - Body Type: Mid-size Sedan
- - Starting Price: ¥5,313,000
- - CEV Subsidy: ¥870,000
- - Delivery Period: About 1-2 months
- - Range: 594-766 km
depending on trim
Model Y
- - Body Type: Mid-size SUV
- - Starting Price: ¥5,587,000
- - CEV Subsidy: ¥870,000
- - Delivery Period: About 1-2 months
- - Range: 547-682 km depending on trim
The Model Y not only redefines spaciousness and performance but also promises a multifaceted driving experience. Its innovative technology and astounding versatility have garnered immense support from drivers worldwide, further solidifying its position as a bestseller and testimony to Tesla’s unparalleled technological capabilities.
Note: The range figures are based on the WLTC mode (as assessed by the Ministry of Land, Infrastructure, Transport, and Tourism). Actual range may vary based on driving speed, weather conditions, and elevation changes.
Upgraded Referral Program
Tesla has enhanced its referral program significantly, providing incentives for current Tesla owners to introduce new customers. For each referral, a reward of 150,000 credits can be earned when a friend or family member uses the referral link to purchase a qualifying Tesla product between October 1 and December 31, 2025. These credits can be used for charging fees, aftersales, and Tesla merchandise, creating a more fulfilling Tesla ownership experience.
As Tesla continues its mission to develop the safest and most enjoyable vehicles, it encourages current owners to share their experiences and enthusiasm about their vehicles with others.