#USA #New York #PM360 #Equals 5 #HCP Education

Equals 5 Receives Silver Award for HCP Education

On January 10, 2025, Equals 5, a frontrunner in healthcare marketing solutions, was honored with the Silver Award in the HCP Education category during the 2024 PM360 Trailblazer Awards. This accolade recognized their impactful campaign aimed at increasing awareness about Activated PI3K Delta Syndrome (APDS), which is an ultra-rare and often misdiagnosed disease.

Recognizing the critical need for improved engagement with healthcare professionals (HCPs) regarding this condition, Equals 5 partnered with Pharming Group N.V. to launch a comprehensive awareness campaign. This initiative was closely aligned with the launch of the first FDA-approved treatment for APDS, thus marking a significant milestone in the medical field.

The collaboration with the Rare Medical Network enabled Equals 5 to implement a multifaceted media strategy that focused on enhancing understanding of APDS among HCPs. The campaign utilized both branded and unbranded tactics, disseminating a coherent narrative across various platforms, including targeted social media campaigns, chatbot-driven educational tools, and impactful advertising placements within the Rare Medical Network. This strategic approach ensured that disease-specific content was effectively segmented by medical specialty, allowing HCPs to receive relevant information tailored to their needs.

The results of the campaign were impressive; there was a marked increase in both APDS awareness and genetic test orders. Overall knowledge about APDS surged by 74% among participating HCPs, showcasing the power of tailored digital strategies in educating healthcare professionals on rare diseases. This initiative not only exemplifies the advantages of precise targeting and robust reporting mechanisms but also underscores the potential for fostering timely diagnoses and improving patient outcomes.

Ron Scalici, Co-Founder of Equals 5, expressed pride in the recognition from PM360, stating, "This award speaks to the dedication of our team and our commitment to delivering innovative marketing solutions that make a real difference." The campaign not only met expectations but also set a new standard in specialized healthcare marketing, demonstrating that with the right strategy, exceptional results can be achieved that benefit both healthcare providers and their patients.

Setting New Standards in Healthcare Marketing

As the healthcare and pharmaceutical industries continue to evolve, Equals 5 remains at the cutting edge, providing clients with a strategic advantage through its integrated approach to multichannel HCP campaigns. By employing meticulously tailored engagement strategies and leveraging unrivaled targeting capabilities, Equals 5 empowers brands to connect with HCPs like never before, ensuring outstanding campaign results.

Equals 5's Key Differentiators

• - Comprehensive Channel Reach: With access to over 20 channels, Equals 5 guarantees that your message reaches HCPs where they are most likely to engage with promotional content.
• - Effective Engagement: With 100% NPI-level targeting, every interaction is meaningful and relevant, focusing exclusively on HCPs identified in your target lists with personalized messaging.
• - Unmatched Measurement: Equals 5 is the only company capable of delivering physician-level data on impressions, clicks, and engagements from social media campaigns. This capability ensures comprehensive insights into campaign performance, which facilitates accurate audience segmentation for future actions.

These differentiators position Equals 5 as the premier choice for pharmaceutical companies aiming to maximize return on investment from their marketing campaigns.

To learn more about Equals 5 and their award-winning healthcare marketing solutions, visit their website at Equals 5 or contact Ron Scalici at [email protected]