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Aitana Bonmatí Teams Up with Gatorade for Upcoming Football Season

In an exciting announcement, Gatorade has unveiled Aitana Bonmatí, the renowned three-time Ballon d'Or winner, as the newest member of its illustrious team. As the world gears up for the upcoming football season, this partnership aligns Bonmatí with a brand that has consistently supported athletes in their pursuit of excellence, from grassroots levels to grand international stages.

Aitana Bonmatí is not just any player; she stands as one of the most prominent figures in football today, known for her relentless dedication to training and improvement. This collaboration signifies a new chapter in her career, allowing her to leverage Gatorade’s scientifically-backed hydration and performance strategies to optimize her training and recovery.

Celebrating the Invisible Training

Bonmatí's ethos resonates with Gatorade's core message of preparation, consistency, and the unseen efforts that athletes invest behind the scenes. “People remember the ninety minutes, the trophies, and the signature moments that define a career. What they don’t always remember is everything that comes before: every training session, every recovery moment, and every decision you make to be ready for the next challenge,” she reflects. This recognition of the 'invisible training' aligns perfectly with Gatorade’s mission to elevate athlete performance through science and preparation.

The Global Platform: "Is it in You?"

Through Gatorade's global initiative, "Is it in You?", Bonmatí will emphasize the importance of mindsets, preparation, hydration, and sports science essential for sustained success. This collaboration will be visible across multiple media platforms and social networks throughout the season, aiming to advocate for the hard work that is the backbone of elite performance.

By joining forces with Gatorade, Aitana hopes to inspire fellow athletes—especially female players—by showcasing the significance of understanding unique physiological needs during rigorous training and competition periods.

Hydration Based on Science

Gatorade’s commitment to their athletes is evident through the knowledge derived from decades of research at the Gatorade Sports Science Institute (GSSI). This research translates scientific insights into practical advice, guiding athletes to understand their hydration needs better. In elite women's football, players can lose up to one to one-and-a-half liters of fluid through sweat during a 90-minute match. This data is fundamental to Gatorade’s hydration strategies, enabling athletes to prepare for training, competitions, and recovery using proven hydration techniques.

As Bonmatí joins the ranks of Gatorade athletes, she becomes part of a global community already benefiting from the brand's longstanding dedication to sport science and innovation. This partnership not only merges Bonmatí's pursuit of peak performance but also highlights hydration's crucial role in athletic preparation and achievement at all levels.

Eugene Willemsen, CEO of International Beverages at PepsiCo, shared, “The best athletes make the extraordinary seem easy. Yet behind every performance lies discipline, preparation, and consistency. Aitana has set the standard in global football, not only due to her talent but also her unwavering commitment to continuous improvement. We are thrilled to welcome her to Team Gatorade.”

About Gatorade

For over 61 years, Gatorade has stood by athletes, having built a reputation rooted in in-depth research and understanding of athletic performance and hydration. Serving over 1,000 million users daily across 80 countries, their science-backed product line is formulated to replenish what athletes lose and provide the energy they need to excel. For further information, visit gatorade.com.

PepsiCo's Vision

PepsiCo's products touch the lives of over a billion consumers daily, emphasizing a commitment to sustainability and resilience with their pep+ strategy. This holistic approach integrates sustainability into their business operations, fostering growth that benefits both the company and the communities they serve. For more insights, connect with them on social media platforms like Twitter, Instagram, Facebook, and LinkedIn.

In summary, Aitana Bonmatí’s partnership with Gatorade not only strengthens her personal brand but also highlights the critical role hydration and preparation play in achieving elite athletic status. As she steps onto the field this season, the world will be watching, ready to witness yet another chapter in her storied career.