Industry Innovators Amy Fenton and Paul Forgue Step Up as Co-Presidents of MarketCast
In a notable leadership change, MarketCast has appointed two seasoned experts, Amy Fenton and Paul Forgue, as Co-Presidents as of May 1, 2025. This appointment marks a significant step forward for the company as it aims to enhance its research capabilities and refine its services for clients in the fast-evolving media landscape.
Amy Fenton has a rich history in advertising and brand research, having joined MarketCast as the Chief Analytics and Operations Officer in 2022. Since then, she has been crucial in transforming the company’s approach to delivering research insights that provide exceptional value to clients. With a strong professional foundation that includes senior roles at prominent firms like Nielsen, Kantar, and IPSOS, Fenton’s expertise positions her well to lead MarketCast into its next growth phase. She also serves on the board of the Advertising Research Foundation (ARF), showcasing her commitment to advancing industry standards.
On the other hand, Paul Forgue joined MarketCast in 2024 as Chief Financial Officer and quickly distinguished himself with his extensive background in financial management and operational efficiency. His efforts have been critical in modernizing MarketCast’s business intelligence systems and optimizing operational processes. Forgue’s diverse experience across various industries will play a vital role in steering MarketCast’s future strategy.
According to Ahmed Wahla, Partner at Kohlberg, MarketCast’s lead financial investor, Fenton and Forgue embody the perfect blend of expertise in technology and advertising. Their leadership is expected to accelerate the company’s technology roadmap, paving the way for faster, AI-driven solutions tailored to meet evolving client needs. As the demand for advanced data and analytics solutions grows, MarketCast intends to leverage the capabilities of these two industry veterans to remain at the forefront.
Over the last few years, MarketCast has matured from a specialized custom research entity to a renowned technology and data-powered insights and analytics firm. Currently, it provides cutting-edge advertising research solutions to over 80% of leading U.S. advertisers. The firm’s Brand Effect platform has established itself as a benchmark for measuring advertising effectiveness. Meanwhile, its robust data science and brand research offerings guide major marketers in shaping media, creative, and brand strategies.
With Fenton and Forgue at the helm, MarketCast is expected to further enhance its client-centric approach. This will include helping brands identify optimal target audiences, craft compelling advertising content, and cultivate lasting consumer loyalty. By integrating advanced analytics with advertising strategies, the new leadership aims to empower clients to navigate today’s competitive marketplace effectively.
MarketCast is recognized as a leading technology and data-enabled market research firm, dedicated to enhancing brands' advertising impact and fostering brand loyalty. The organization is headquartered in Culver City, California, and consists of a team of talented researchers, product specialists, and data scientists committed to delivering transformative insights for brands on a global scale.
For more information about MarketCast and its innovative solutions, visit www.marketcast.com.
Founded in 1987, Kohlberg is a preeminent private equity firm based in Mount Kisco, New York, that specializes in investing in middle-market companies with strong brands and promising growth potential. The firm manages approximately $17 billion on behalf of institutional investors around the world, proving its capability in identifying and nurturing high-potential businesses.
In conclusion, the strategic leadership of Amy Fenton and Paul Forgue is set to usher MarketCast into a new era of innovation and client engagement, ensuring its position as a premier player in the market research and analytics space.
Background of the New Leaders
Amy Fenton has a rich history in advertising and brand research, having joined MarketCast as the Chief Analytics and Operations Officer in 2022. Since then, she has been crucial in transforming the company’s approach to delivering research insights that provide exceptional value to clients. With a strong professional foundation that includes senior roles at prominent firms like Nielsen, Kantar, and IPSOS, Fenton’s expertise positions her well to lead MarketCast into its next growth phase. She also serves on the board of the Advertising Research Foundation (ARF), showcasing her commitment to advancing industry standards.
On the other hand, Paul Forgue joined MarketCast in 2024 as Chief Financial Officer and quickly distinguished himself with his extensive background in financial management and operational efficiency. His efforts have been critical in modernizing MarketCast’s business intelligence systems and optimizing operational processes. Forgue’s diverse experience across various industries will play a vital role in steering MarketCast’s future strategy.
Vision for MarketCast
According to Ahmed Wahla, Partner at Kohlberg, MarketCast’s lead financial investor, Fenton and Forgue embody the perfect blend of expertise in technology and advertising. Their leadership is expected to accelerate the company’s technology roadmap, paving the way for faster, AI-driven solutions tailored to meet evolving client needs. As the demand for advanced data and analytics solutions grows, MarketCast intends to leverage the capabilities of these two industry veterans to remain at the forefront.
Over the last few years, MarketCast has matured from a specialized custom research entity to a renowned technology and data-powered insights and analytics firm. Currently, it provides cutting-edge advertising research solutions to over 80% of leading U.S. advertisers. The firm’s Brand Effect platform has established itself as a benchmark for measuring advertising effectiveness. Meanwhile, its robust data science and brand research offerings guide major marketers in shaping media, creative, and brand strategies.
Client-Centric Approach
With Fenton and Forgue at the helm, MarketCast is expected to further enhance its client-centric approach. This will include helping brands identify optimal target audiences, craft compelling advertising content, and cultivate lasting consumer loyalty. By integrating advanced analytics with advertising strategies, the new leadership aims to empower clients to navigate today’s competitive marketplace effectively.
About MarketCast
MarketCast is recognized as a leading technology and data-enabled market research firm, dedicated to enhancing brands' advertising impact and fostering brand loyalty. The organization is headquartered in Culver City, California, and consists of a team of talented researchers, product specialists, and data scientists committed to delivering transformative insights for brands on a global scale.
For more information about MarketCast and its innovative solutions, visit www.marketcast.com.
About Kohlberg
Founded in 1987, Kohlberg is a preeminent private equity firm based in Mount Kisco, New York, that specializes in investing in middle-market companies with strong brands and promising growth potential. The firm manages approximately $17 billion on behalf of institutional investors around the world, proving its capability in identifying and nurturing high-potential businesses.
In conclusion, the strategic leadership of Amy Fenton and Paul Forgue is set to usher MarketCast into a new era of innovation and client engagement, ensuring its position as a premier player in the market research and analytics space.
Topics Business Technology）
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