#USA #New York #Charli D'Amelio #Ice Spice #Kate Spade New York

Kate Spade New York's Campaign: Spark Something Beautiful

In a vibrant celebration of friendship and creativity, Kate Spade New York has launched its exciting new global campaign titled "Spark Something Beautiful" for Fall 2025. This campaign features the return of iconic Gen Z stars, the Grammy-nominated rapper Ice Spice and social media sensation Charli D'Amelio, along with the talented Laufey, known for her Grammy-winning work.

The campaign captures the essence of youth and companionship in the bustling environment of New York City. It tells the story of a protagonist journeying through the city, feeling a sense of solitude until friends arrive to walk alongside her. Their presence transforms a simple stroll into a wonderful celebration of life's moments. As Kaisy Mae O'Reilly, the Senior Vice President of Marketing at Kate Spade New York, notes, the brand believes in the magic of shared experiences that illuminate our lives. The campaign aims to reflect the uniqueness and versatility of modern friendship, just as the alluring Duo Bag symbolizes these traits.

The multifaceted Duo Bag, which is a focal point of the campaign, exemplifies versatility and style. With four different ways to wear it—whether as a shoulder bag, crossbody, clutch, or belt bag—it mirrors the dynamic nature of the women who carry it. The color options available for this season include Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage, alongside special holiday colors like Milk Glass, Red Jam, Leopard Haircalf, and Nightshade, each priced between $298 and $348.

This campaign represents not only a new chapter in Kate Spade’s journey under the guidance of CEO Eva Erdmann but also a deeper connection with Generation Z. Laufey's charm and creativity resonate throughout, complementing the vibrant personalities of Ice Spice and Charli D'Amelio, along with model Reign Judge. The combination of their unique backgrounds and talents portrays a powerful message about friendship and celebration.

Laufey notes that music has always been about connection, whether engaging with an audience or close friends in daily life. She expresses her admiration for how the campaign beautifully captures the significance of little moments together. Ice Spice echoes this sentiment, sharing her respect for Kate Spade’s creation of bold, stylish products, making the campaign a natural fit for her, given its emphasis on genuine connections. Meanwhile, Charli D'Amelio is passionate about the celebration of community and how her friends support her throughout her career. She appreciates that Kate Spade New York emphasizes that life is richer when shared.

Kate Spade New York has fundamentally been about color, humor, optimism, and femininity since its inception in 1993. Today, the brand stands as a global lifestyle label, offering seasonal collections that include bags, clothing, jewelry, shoes, and home decor. It resonates with a joyous spirit and celebrates communities of women leading their beautifully imperfect lives. The Fall 2025 collection will be available beginning September 23, 2025, and will showcase the new designs online and in stores throughout the season, ensuring everyone can experience the beauty of friendship highlighted in this campaign.

With this energetic presentation of friendship and community, Kate Spade New York invites everyone to be part of the spark that ignites beauty in every moment. Let's raise our Duo Bags and celebrate the connections that uplift and transform our lives!