Automotive Seminar
2025-06-12 06:41:32

Next Generation Automotive Development Seminar by SSK: A Look at Japanese Competitiveness

Exploring the Future of Japanese Automakers



On July 18, 2025, the Shukutoku University Business School's Professor Kanji Amemiya will lead a critical seminar examining the current landscape of next-generation automobile development. With a focus on the strategic and risk dimensions of electrification and intelligence, this event promises to provide key insights for stakeholders in the automotive industry.

The Context of Change


The automotive industry is undergoing what some experts call a transformation of a century at an unprecedented pace. The shift towards CASE (Connected, Autonomous, Shared, and Electric) is not just altering the physical architecture of vehicles, but is also fostering a radical change in software integration. Companies are now pressured to pivot towards two primary competitive axes: electrification and intelligence.

However, this evolution does not come without its challenges. Factors such as political uncertainties, including tariffs imposed during the Trump administration, have added layers of complexity to an already unpredictable environment.

Examining Japanese Competitiveness


In this seminar, Professor Amemiya will critically analyze whether Japanese automakers like Toyota, Honda, and Nissan can seize opportunities in this shifting landscape. By juxtaposing these companies with global competitors like Tesla and BYD, participants will attain a clearer understanding of potential strategies and action plans that could define the future.

Key Topics to be Discussed:


1. Design and Strategic Approaches to Electrification and Intelligence: An overview of how Japanese firms are approaching the design of electric and intelligent vehicles.
2. Development of EV Batteries: The role of hardware-defined vehicles (HDV) in enhancing electric vehicle capabilities.
3. Significance of In-Vehicle Operating Systems (OS): How software-defined vehicles (SDV) are critical to future automotive innovation.
4. Evaluation of Domestic Automakers' Goals: A thorough examination of major Japanese manufacturers' electrification targets and their corresponding investments.
5. Impact Analysis of Tariffs on Electrification Plans: An assessment of how geopolitical economic conditions affect electrification efforts.
6. Competitiveness of the Automotive Industry: Insights into the future competitiveness of the automotive sector at large.
7. Interactive Q&A Session: Engage with Professor Amemiya and enhance understanding through direct dialogue.

Participation Details


The seminar is accessible via live-stream through a Zoom webinar, along with an option for participants to revisit the recorded session over a two-week period. This format ensures flexibility for attendees, allowing them to join at their convenience.

About SSK


Established on December 6, 1996, the Shinjishakai System Institute (SSK) has hosted approximately 500 corporate seminars annually for over 28 years. These seminars serve to provide high-level management strategy, marketing insights, and technological information necessary for generating business opportunities in today's diversified environment. SSK operates as a valuable partner to clients, helping them navigate the latest developments and create paths for growth and success.

For more information about the seminar, please visit SSK's official page.

For inquiries, you can reach us at:
Contact Information:
New Society System Institute
2-6-2 Nishi-Shinbashi, Minato, Tokyo, Japan
Email: info@ssk21.co.jp
Tel: 03-5532-8850
Fax: 03-5532-8851

Don't miss this opportunity to gain insights into the evolving automotive landscape and how your company can adapt to remain competitive!


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Topics Auto & Transportation)

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