#USA #Atlanta #SMBs #Hitron #Airties

In a groundbreaking partnership, Hitron Technologies and Airties have announced a new approach to connectivity designed specifically for small and medium businesses (SMBs). This collaboration was unveiled at the SCTE TechExpo26 event in Atlanta, where both companies showcased their innovative solution that aims to bridge the gap between residential connectivity options and enterprise-grade systems. SMBs have traditionally faced challenges when accessing reliable and secure connectivity solutions. While residential-grade broadband offers affordability and ease of use, it often lacks the necessary security features and business continuity options critical for SMB operations. Conversely, enterprise solutions, though robust in performance, tend to be costly, overly complex, and may present lengthy deployment times that aren't suited for smaller environments. The fusion of Hitron's advanced high-performance gateways with Airties' Pro software creates a seamless solution tailored to the unique needs of SMBs. This partnership not only empowers Internet Service Providers (ISPs) to tap into the lucrative SMB market but also ensures that these businesses receive the reliability and visibility required to succeed in a technology-driven era. Metin Taskin, CEO and co-founder of Airties, highlighted the urgent need for ISPs to address the SMB segment, stating, "SMBs represent one of the largest and most underserved monetization opportunities for ISPs. Closing the product gap between residential and enterprise platforms is not just a marketing strategy; it’s essential for survival and growth." Taskin further emphasizes that by leveraging Hitron’s robust hardware with Airties' intelligent software, ISPs can unlock new revenue streams while providing SMBs with crucial business capabilities. Similarly, Hitron's President and CTO, Greg Fisher, stressed the transformative potential of this collaboration. He noted, "Hitron has dedicated years to enhancing gateway performance for demanding environments, and by integrating our technology with Airties Pro's features, we provide a specialized connectivity platform tailored for SMBs." This initiative aims not only to fulfill the current market demand but also to serve as a significant differentiator for ISPs looking to enhance their service offerings. Research from the Global Technology Industry Association (GTIA) underscores the importance of technology in meeting business goals for SMBs, revealing that a staggering 96% of these companies recognize its critical role. Moreover, with 46% reporting a consistent increase in tech spending, ISPs must offer solutions that extend beyond basic connectivity. The traditional connectivity model does not suffice; 43% of SMBs indicated the necessity of conducting extensive research on multiple providers before selecting a suitable connectivity solution. They particularly seek features such as network separation, widespread coverage, and visibility into internet usage by employees. The joint solution from Hitron and Airties promises SMBs enhanced access to secure networks, enabling a remote management system that streamlines operations. This partnership supports businesses in setting up secure networks easily for employees and guests while facilitating self-service monitoring without requiring specialized IT knowledge. With AI-powered optimization running in the background, issues get resolved even before business owners become aware, thus minimizing disruption. Furthermore, ISPs would benefit from comprehensive insights into their SMB customer base, equipping them with the data necessary to refine and enhance their service offerings. This innovative solution will be showcased at the SCTE TechExpo26, running from September 29 to October 1, at the Hitron Americas booth #I1528. For those interested in accessing this technology, additional information can be found on Airties' and Hitron's respective websites. This collaboration looks poised to not only transform the connectivity landscape for SMBs but also to unlock significant new revenue opportunities for ISPs across the globe.