#USA #New York #Food Waste #Whole Foods #Too Good To Go

New Surprise Bag Categories to Save Food and Environment

Too Good To Go, a leader in the global food waste reduction movement, has teamed up with Whole Foods Market to launch an exciting lineup of seven new Surprise Bag categories. With this initiative, shoppers can now save quality food while contributing to sustainable practices.

The New Offerings

The newly introduced categories in the Too Good To Go app include:

• - Produce
• - Seafood
• - Meat
• - Dry Goods
• - Frozen Foods
• - Refrigerated Foods
• - Floral items

Available at over 530 Whole Foods Market locations nationwide, these Surprise Bags allow customers to purchase high-quality surplus food at approximately one-third of the retail price. The Stirring initiative aims to encourage consumers to make eco-conscious decisions while enjoying delightful meals.

A Boost to Food Savings

With over 17 million users registered on the Too Good To Go app across the United States, the introduction of these new Surprise Bags enables more people to save food from going to waste. This is especially notable as the collaboration builds on the success of existing Bakery and Prepared Foods Surprise Bags, which have collectively helped save over 1.6 million meals from the trash.

Caitlin Leibert, Vice President of Sustainability at Whole Foods Market, stated, "Every effort to reduce food waste is an opportunity to make a difference. Our goal is to nourish both the people and the planet. Expanding this collaboration into more departments enhances our mission towards a sustainable food future."

Chris MacAulay, of Too Good To Go, added, "Whole Foods Market is a pioneer in sustainability and authenticity in grocery retail. This further collaboration helps keep high-quality food in circulation, serving as a respected model in the industry as economical and sustainable practices gain importance."

A Multifaceted Approach to Waste Reduction

Too Good To Go is part of Whole Foods Market’s broader strategy to minimize food waste, encapsulated in three key pillars: decrease, donate, and divert. This comprehensive approach includes initiatives like donating unsold food to local food banks and upcycling imperfect produce into new products. The partnership with Too Good To Go marks significant progress towards their ambitious target of halving food waste by 2030.

How to Get a Surprise Bag

Participating in this initiative is straightforward. Interested consumers can download the free Too Good To Go app, reserve a Surprise Bag at a nearby Whole Foods Market, and collect it during the designated pickup time. Each bag represents an exceptional value:

• - Prepared Foods Bag – $9.99 (value of $30)
• - Bakery Bag – $6.99 (value of $21)
• - Dry Grocery Bag – $6.99 (value of $21)
• - Frozen Grocery Bag – $6.99 (value of $21)
• - Refrigerated Grocery Bag – $6.99 (value of $21)
• - Seafood Bag – $9.99 (value of $30)
• - Meat Bag – $9.99 (value of $30)
• - Produce Bag – $6.99 (value of $21)
• - Floral Bag – $7.99 (value of $24)

This initiative not only enhances affordability but also fosters a sense of community as it encourages consumers to actively partake in making a difference. The collaboration represents a practical yet impactful solution to a pressing issue: food waste.

Conclusion

The joint effort between Too Good To Go and Whole Foods Market is a significant and innovative step towards crafting a sustainable future by reducing food waste. This program extends the opportunity for consumers to actively participate in environmental conservation, while enjoying quality food at an excellent price. The movement towards sustainability is more than just a trend; it is rapidly becoming a lifestyle choice for millions, paving the way for better shopping practices and a healthier planet.

For additional information, you can visit both Whole Foods Market and Too Good To Go for more details on how to join this impactful cause.