Misunderstood Brands Partners with Lofted Spirits for Expansion and Innovation
On December 9, 2025, Misunderstood Brands, a dynamic and innovation-led spirits company, announced a strategic production alliance with Lofted Spirits. This partnership is a significant milestone, enhancing Misunderstood Brands' capabilities and accelerating the development of their unique product lines, which include Misunderstood Whiskey Co®. and OATRAGEOUS®.
Located in Jersey City, New Jersey, Misunderstood Brands is swiftly gaining traction in the spirits market. The announcement follows their recent accolade, the Walmart Golden Ticket, awarded for their OATRAGEOUS® Oat Milk Liqueur. This testament to their innovative approach is paired with impressive double-digit growth year-on-year, driven by increasing national demand for their diverse offerings, which include Misunderstood Ginger Spiced Whiskey, Orange Blossom Bourbon, Dairy-Free Oat Nog, and more.
As the company sets its sights on substantial growth plans for 2026 and beyond, the collaboration with Lofted Spirits positions them to effectively meet rising consumer expectations while expanding their reach across key markets. "Partnering with Lofted Spirits allows us the scalability and creative freedom needed to keep pushing boundaries in the spirits industry," expressed JD Recobs and Chris Buglisi, co-founders of Misunderstood Brands. They are eager to innovate further and continue redefining traditional drinking experiences.
Lofted Spirits, the parent company of Bardstown Bourbon Company and Green River Distillery, is well-regarded for its commitment to nurturing next-generation brands. The partnership is strategic; the Bardstown Bourbon Company distillery will serve as the primary production hub for Misunderstood, allowing for refined efficiency and innovation. Importantly, OATRAGEOUS® will be the inaugural cream-based liqueur produced at this renowned distillery, enhancing its production capabilities and offering a competitive edge in the cream liqueur category.
"We're excited to partner with a forward-thinking brand like Misunderstood," said Pete Marino, President of Lofted Spirits. He emphasized that Lofted Spirits is designed to support brands aiming for aggressive market expansion and creative product offerings. The synergy between both companies aims to create a comprehensive production ecosystem that not only meets current demand but also sets the stage for future innovations.
The partnership with Lofted Spirits signals a phased approach towards deeper collaboration, which will result in expanded production capabilities and an accelerated pipeline for new product innovations. Misunderstood Brands is gearing up to introduce more groundbreaking products over the next year, leveraging Lofted Spirits' advanced manufacturing platform and expertise.
Misunderstood Brands, founded by longtime friends Recobs and Buglisi, is well-known for transforming traditional spirits through unique flavors and a focus on inclusivity. Their flagship Misunderstood Whiskey Co. gained national recognition for its unique botanical whiskey offerings, such as the Ginger Spiced Whiskey and seasonal Dairy-Free Oat Nog. The company's dedication to innovation is epitomized by OATRAGEOUS®, the pioneering range of plant-based, dairy-free cream liqueurs in the U.S., setting them apart in a competitive market.
As Misunderstood Brands gears up for an ambitious 2026, the collaboration with Lofted Spirits is poised to play a crucial role in their growth strategy, fortifying their presence in the spirits landscape while continuously expanding their diverse portfolio to cater to the evolving tastes of consumers. This endeavor is not just a partnership but a shared vision for the future of spirits, aiming to redefine the landscape with creativity and innovation at its core.
Located in Jersey City, New Jersey, Misunderstood Brands is swiftly gaining traction in the spirits market. The announcement follows their recent accolade, the Walmart Golden Ticket, awarded for their OATRAGEOUS® Oat Milk Liqueur. This testament to their innovative approach is paired with impressive double-digit growth year-on-year, driven by increasing national demand for their diverse offerings, which include Misunderstood Ginger Spiced Whiskey, Orange Blossom Bourbon, Dairy-Free Oat Nog, and more.
As the company sets its sights on substantial growth plans for 2026 and beyond, the collaboration with Lofted Spirits positions them to effectively meet rising consumer expectations while expanding their reach across key markets. "Partnering with Lofted Spirits allows us the scalability and creative freedom needed to keep pushing boundaries in the spirits industry," expressed JD Recobs and Chris Buglisi, co-founders of Misunderstood Brands. They are eager to innovate further and continue redefining traditional drinking experiences.
Lofted Spirits, the parent company of Bardstown Bourbon Company and Green River Distillery, is well-regarded for its commitment to nurturing next-generation brands. The partnership is strategic; the Bardstown Bourbon Company distillery will serve as the primary production hub for Misunderstood, allowing for refined efficiency and innovation. Importantly, OATRAGEOUS® will be the inaugural cream-based liqueur produced at this renowned distillery, enhancing its production capabilities and offering a competitive edge in the cream liqueur category.
"We're excited to partner with a forward-thinking brand like Misunderstood," said Pete Marino, President of Lofted Spirits. He emphasized that Lofted Spirits is designed to support brands aiming for aggressive market expansion and creative product offerings. The synergy between both companies aims to create a comprehensive production ecosystem that not only meets current demand but also sets the stage for future innovations.
The partnership with Lofted Spirits signals a phased approach towards deeper collaboration, which will result in expanded production capabilities and an accelerated pipeline for new product innovations. Misunderstood Brands is gearing up to introduce more groundbreaking products over the next year, leveraging Lofted Spirits' advanced manufacturing platform and expertise.
Misunderstood Brands, founded by longtime friends Recobs and Buglisi, is well-known for transforming traditional spirits through unique flavors and a focus on inclusivity. Their flagship Misunderstood Whiskey Co. gained national recognition for its unique botanical whiskey offerings, such as the Ginger Spiced Whiskey and seasonal Dairy-Free Oat Nog. The company's dedication to innovation is epitomized by OATRAGEOUS®, the pioneering range of plant-based, dairy-free cream liqueurs in the U.S., setting them apart in a competitive market.
As Misunderstood Brands gears up for an ambitious 2026, the collaboration with Lofted Spirits is poised to play a crucial role in their growth strategy, fortifying their presence in the spirits landscape while continuously expanding their diverse portfolio to cater to the evolving tastes of consumers. This endeavor is not just a partnership but a shared vision for the future of spirits, aiming to redefine the landscape with creativity and innovation at its core.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.