Segway Powersports Presents the AT10 W MUD Model at EICMA 2025
MILANO, November 12, 2025 — At the recent EICMA 2025 event in Milan, Segway Powersports, a renowned innovator in smart all-terrain vehicles and connected riding systems, introduced the cutting-edge AT10 W MUD model. Designed specifically for deep mud, wetlands, and forest trails, this new all-terrain vehicle (ATV) combines impressive power with intelligent handling, enabling both amateurs and seasoned riders to traverse challenging environments with greater confidence and control.
The AT10 W MUD features a high-performance engine that generates an astounding 97 horsepower, providing instant torque for powerful acceleration. Its wide wheelbase offers enhanced stability, while a ground clearance of 320 mm helps riders navigate over roots and obstacles with ease. Additionally, the standard 4,500-pound (2,266 kg) winch ensures dependable extraction when venturing into deeper waters than anticipated, making it a reliable companion for off-road adventures.
Engineered to handle water crossings of up to one meter, the AT10 W MUD includes intake tubing, electrical protection, and drainage solutions designed to withstand repeated immersion in mud and stagnant water. Riders can adapt this machine for year-round use with customizable components and accessories, including mud tires and a robust chassis geometry that guarantee traction and balance, enhancing the overall riding experience. Furthermore, users can add winter-ready features, such as snow plows, as well as undercarriage protection, rear bumpers, and cargo space options that increase durability and loading flexibility for frequent and rigorous use.
Optimized cooling technology is designed to minimize heat flow towards the rider, ensuring comfort during extended working or recreational rides. A standout feature of the AT10 W MUD experience—and all Segway Powersports products—is its integration with the Smart Moving app. This connectivity allows riders to activate navigation and communication, visualize their route through a terrain map, and pair Bluetooth audio headsets or helmet systems to stay connected while riding.
The versatile design of the AT10 W MUD caters to a variety of user profiles. Landowners and forestry teams appreciate its reliable performance and exceptional flexibility in rugged terrains. Weekend off-road enthusiasts can confidently enjoy exhilarating moments in deep mud and tight technical areas, where the rides remain predictable and steady. Competitive riders will find that the AT10 W MUD's chassis is finely tuned to maintain momentum in sections where traction and visibility are most challenging.
In addition to the AT10 W MUD, Segway Powersports showcased an extensive lineup of ATVs, utility vehicles, sports tandem vehicles, and road transport products at EICMA. This collection underscores the company's commitment to high-strength frames, improved powertrains, electronic steering assist, and rider-focused software, highlighting Segway's core technology for outdoor sports vehicles along with its unique, top-tier offerings.
About Segway Powersports
Established in 1999, Segway transformed personal mobility with its revolutionary personal transporters, igniting global interest in the future of personal transit. With the mission of “moving simply,” Segway aims to streamline the transportation of people and goods, improve efficiency, and enhance the overall daily experience. For decades, Segway has set new standards in short-distance transport and consumer robotics, continuously pushing the boundaries of innovation. Today, Segway leads the future of mobility with groundbreaking technology, offering innovative products that redefine how we move.
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