#USA #Nutley #Modern Meadow #INNOVERA #Bellroy

Modern Meadow Partners with Bellroy

In a significant move towards sustainability, Modern Meadow, a trailblazer in the realm of eco-friendly materials, has announced a new partnership with Bellroy, the well-known Australian carry brand. This collaboration aims to develop a range of innovative consumer carry goods utilizing Modern Meadow's cutting-edge biomaterial, INNOVERA™.

The INNOVERA™ Biomaterial

INNOVERA™ is an advanced biomaterial made from plant-based proteins, biopolymers, and post-consumer waste, designed to mimic the luxurious look and feel of traditional leather while being completely animal-free. With an impressive composition that boasts over 80% renewable carbon content, INNOVERA™ stands out not only for its aesthetic qualities but also for its lightweight and durability—twice as strong as conventional leather. Available in an array of colors and textures, this versatile material is seamlessly integrated into standard manufacturing processes across various industries.

David Williamson, CEO of Modern Meadow, emphasized the purpose behind their innovative biomaterials stating, “We create biomaterials that help companies like Bellroy bring high-quality, sustainable products to market. By incorporating INNOVERA™ into accessories, Bellroy can provide carry products that are beautiful, functional, and better for the planet.” The potential applications of INNOVERA™ are profound, particularly in high-wear environments.

Bellroy's Commitment to Sustainability

Since its inception, Bellroy has maintained a strong commitment to responsible material sourcing and development. The company’s products often incorporate recycled materials, including plastic bottles and materials obtained from pre-consumer industrial waste and abandoned fishing nets. Recognized as a certified B Corporation, Bellroy adheres to rigorous social and environmental responsibility standards, focusing on creating a positive impact on society and the environment.

The co-founder of Bellroy, Andy Fallshaw, expressed enthusiasm about the collaboration, stating, “We are committed to supporting materials that have the potential to address pressing environmental issues. INNOVERA™ not only helps reduce waste but also outperforms traditional leathers in many practical ways.” The excitement comes from the positive attributes of INNOVERA™, which includes improved durability and customizable aesthetic features, making it a compelling choice for consumers seeking sustainable options.

Upcoming Product Launch

Bellroy plans to unveil its inaugural collection of products featuring INNOVERA™ in the latter half of 2025. Customers interested in these innovative offerings can sign up for updates at bellroy.com/innovera. This anticipated launch is expected to set a new benchmark in sustainable fashion and carry solutions.

About Modern Meadow and Bellroy

Founded in 2011 and headquartered in Nutley, New Jersey, Modern Meadow is at the forefront of designing innovative biomaterials inspired by nature. With an emphasis on reducing dependency on fossil fuels and animal products while enhancing product quality, Modern Meadow strives to make a mark in the face of climate change.

On the other hand, Bellroy has been redefining carry solutions since 2010, focusing on durability and style that adapt to modern lifestyle needs. Through its commitment to sustainable practices and ethical production, Bellroy is setting a standard for future brands in the carry market.

Together, Modern Meadow and Bellroy exemplify how innovation can lead to sustainable consumer products, paving the way for a more eco-friendly future in the industry.